18
votes
11answers
3k views

Is red an acceptable colour for a submit button on a form for a purchase or booking?

I have been drafted in to provide UX feedback on a recently completed website. One point I made was that red was not a suitable colour for a positive action, i.e. completing a form. The reply cited ...
3
votes
6answers
4k views

Color for add to cart button

Is there a best call to action color for "Add to Cart" buttons. Does the color of this button have any effect on decision making? I read somewhere that the color red may trigger "eating" so most of ...