the process of improving the visibility of a website or a web page in search engines

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56
votes
11answers
3k views

Should people be able to change their usernames?

So, you want to change your username to something new. Should an application allow you to do this? Let's say that you have a unique URL that points to your profile. Let's assume it is human ...
53
votes
7answers
6k views

Do long domain names really affect user experience?

I have already purchased one, and I think it might be too long. The domain name is 27 characters, including ".com". However, most browsers now show suggestions based on previous visits to sites, so ...
16
votes
10answers
840 views

What to do when customers search for “Cheap” when you want to convey “Quality”?

An ecom client that I am working with has an interesting SEO challenge. They sell products that they want to convey quality and value; however, the #1 thing searched for on Google, Bing, and their ...
13
votes
3answers
586 views

Should we be using the new TLDs (.coffee, .international) instead of the traditional TLDs (.com, .org)?

It seems like certain TLDs tend to have a negative connotation to them, at least among my peers, such as .info, .us, .biz. I'm not exactly sure why, but I personally don't tend to trust .biz domains ...
10
votes
4answers
2k views

Is it still relevant to include a Sitemap page?

SEO has moved on over the years, so do you feel that it's still necessary to include a sitemap page on a site (For UX purposes, as well as SEO)?
5
votes
2answers
199 views

Does a country specific top level domain (TLD) affect perception of a (non-US) community site?

Note: This is similar, but unrelated, to this question, which asks about using a non-US TLD for a US site. Do country specific TLDs influence users' perception of the relevance of content on a site? ...
5
votes
3answers
149 views

Using keyword research to create a sitemap

I work at a marketing agency that does a lot of SEO/PPC work along with building websites. We do keyword research for the client's domain and then use that to create the sitemap. This is a good idea ...
4
votes
3answers
389 views

Are Drop-Down Menus Outdated and Poor Practice? [closed]

I have read sentiments online about the demerits of the trusty drop-down menu. EDIT: By 'drop-down menu' I refer to the navigation bar on a home page, not a drop down list on a form. Is it really ...
3
votes
2answers
258 views

Language switch redirect to homepage or content page

I'm using a CMS that supports multiple languages and the build-in SEO tools are decent. The problem is that it doesn't support switching between languages while remaining on the same page, because ...
3
votes
2answers
170 views

Does a social timeline makes sense?

As the social networks have increased, there are several scripts and plugins to display a chronological social timeline from various networks. Is it possible to use a social timeline on your ...
2
votes
2answers
257 views

Is it bad to use information architecture to describe multiple topics with duplicate category names?

I'm rebuilding a site from scratch and would like to make better informed decisions about UX and IA. Is it bad to use information architecture to describe multiple topics with duplicate catagory ...
2
votes
1answer
131 views

Should the link in search results open the page in a specific state - e.g. with accordion open or with modal open?

I recently found a great write-up about SEO and anchored links . In particular, I found the following to be very helpful: For longer or more complex pages, search engines frequently create ...
1
vote
1answer
96 views

Language in url

For language support in a website's url, which oen can be better and cuter? http://en.example.com or http://example.com/en/ Which one is better in SEO? Which one is better in regards to user ...
1
vote
1answer
136 views

A/B Testing and Duplicate Content [closed]

Now that Google can crawl/index content from JavaScript, how are page variants treated by Google by serving a slightly different versions when A/B testing? Is it advisable to add references to the ...
1
vote
1answer
128 views

Language switch redirect to homepage or content page [duplicate]

Possible Duplicate: Language switch redirect to homepage or content page I'm using a CMS that supports multiple languages and the build-in SEO tools are decent. The problem is that it ...
1
vote
1answer
173 views

Detail page with different main-navigation dependent on inner-link vs. landingpage

Consider product detail pages of which some rank pretty good on long-tail keywords. However, some testing has shown that visitors often 'leak' to more general pages through the main navigation. ...
1
vote
2answers
425 views

Usage of site/company name in title tags?

Web page titles, ex. "Lorem ipsum - Example Company Inc.", have a maximum lenght of 70 characters when being used in the Google search results. I work with SEO on a daily basis and have been giving ...
1
vote
2answers
86 views

Name for a refill on an entire funnel

In SEO/UX/IA is there a term used to describe when a user enters a funnel (e.g. a Search) reaches the end of the funnel (e.g. results) and then repeats the process (e.g. starts another search). In a ...
0
votes
3answers
83 views

Have seperate Post for each question or a single page for all related question

I have developed a website using WordPress, wherein I post Interview Questions and thier Answers. Now my dillema is say I have 10 questions and answers I want to post on the "Core Java" topic. Do i ...
0
votes
0answers
28 views

Using many links in bottom [duplicate]

I have read an article now and in that they stated using many links will help in SEO. And in latest websites I am seeing many menus in footer. Is it good to use many menus on footer?. Will it ...
-1
votes
1answer
274 views

What should every basic website have (SEO, Sitemap, Legal) [closed]

Say you've designed a small business website for a client - very simple, a few pages and a contact form. Beyond the site functionality itself, what else should be included in a basic website package? ...