the act of selling user experience to customers, managers, co-workers and employers

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33
votes
5answers
3k views

How do you combat the “As a user” comments

In my current organisation I am constantly running into clients (both internal and external) who (when disagreeing with a recommendation) say, "as a user ... I think you're wrong". How do you tell ...
26
votes
6answers
1k views

Is UX better marketing than marketing?

In our field we continue to sell our product in terms of better user experience, easier to complete tasks, less pressure on user and so on. We do that being convinced that it benefits our customers ...
25
votes
7answers
1k views

Staying relevant as a UX designer at my company

Tried searching for a similar question, but didn't find anything... I was wondering if there are ways to increase my usefulness to my company, in my role as a UX designer. My skillsets primarily ...
25
votes
6answers
679 views

How can I justify UX processes? [duplicate]

Possible Duplicate: How do you persuade an organization to value UX? Within the past year I have joined a large company as a 'one-man-user-experience-show' and am often called upon to ...
13
votes
7answers
557 views

How do you go about convincing the stubborn “powers that be” to let you change a clumsy layout that users are used to?

How do you go about convincing the stubborn "powers that be" to let you change a clumsy layout that users are used to? Say there was a layout in a previous version of software from years back and ...
13
votes
5answers
770 views

How do you persuade an organization to value UX?

UX is such an underrated field in a lot of industries. I wonder how companies consider employing UX designers and even heavily valuing their suggestions. Some big companies happen to see the light and ...
11
votes
3answers
432 views

What to do when client can't afford user research?

I feel most experts would agree with me when I say "User research is king". You can't know how your users will react to a product until you ask them. That said, some clients are on tighter budgets ...
10
votes
4answers
578 views

“Selling” the management on need for UX focus

After the novelty of finding this SO section wore off (and being rightfully shamed of asking a duplicate question), I'd like to rephrase this question so it would target what I feel is a gap in ...
8
votes
4answers
650 views

How to sell people on the benefits of user research?

I work for a small team right now that is going through a requirements tornado. I know that the reason why is that they have no idea what their users want. They haven't done contextual interviews, ...
7
votes
4answers
417 views

How to convince stakeholders to invest in proper UX?

I'm working on a web app with a team of 5, including me. One database administrator, one project manager, two programmers and me the front-end designer. This project is an internal reporting system. ...
6
votes
3answers
508 views

Justifying UX against business KPIs i.e. click rates [duplicate]

Possible Duplicate: How do you persuade an organization to value UX? How can I justify UX processes? How are you justifying UX effort e.g. redesigning a page to be less cluttered or just ...
6
votes
1answer
479 views

What are the first steps for growing UX operations in an agency?

I'm the first UX hire at an aggressively growing digital agency. I've been doing UX for corporations for a few years and before that was mainly doing dev and some minor design work. I'm working on ...
6
votes
2answers
559 views

How do you handle not being allowed to do stakeholder interviews?

I was recently hired for one of my first new projects and have been interviewing stakeholders. I got through the interviews with other people who work for the client, with no problems. However, the ...
6
votes
4answers
408 views

If I am not the developer and I haven't hired one, how should I explain the development step of my UX design process to potential clients?

I'm working on a new website for my freelance UX design company. One feature that has done very well with usability testers so far is a new section of the site explaining my design process. Testers ...
5
votes
3answers
992 views

How to get stakeholder buy-in for proposed UX research initiatives?

Undertaking usability studies often requires selling them first. What methods have you found effective for getting your plans approved? One example: I've used short project overview plans in the ...
5
votes
2answers
348 views

Convincing importance of a great UI [duplicate]

We have a good set of algorithms which are the core of our business. Our product itself works mostly as a plugin inside other workflows. There is web based UI which is used by some of our customers ...
5
votes
3answers
673 views

What are some resources for activities / games to teach User-Centered Design? [closed]

I am building a workshop to teach User-Centered Design. The target audience is people who want to integrate UCD into their software development process. What I am looking for is activities and games ...
4
votes
3answers
175 views

The term “User Experience” in sales

This might be redundant, but I'm curious about the end user's experience when they read the phrase "User Experience". I've seen a number of websites say that they design the best user experience, but ...
4
votes
4answers
172 views

Presenting a new design to a client?

It's still a little bit difficult for me to comfortably present a design. It always feels like I'm searching for a structure as the words come out of my mouth. This leads to the presentation coming ...
3
votes
3answers
206 views

Is using a sentence as a search filter better to engage the user compared to showing featured items?

In a marketplace, what do you think will be better: Making a sentence that the user completes by picking from several options that lead to results base on his request, or just showing featured items ...
2
votes
2answers
88 views

Sales Ride-Alongs: opportunity for quick research, or a waste of time?

I was recently invited to visit several customer sites to gather user data for future products in the context of a sales call. We had an hour at most with these folks. The rep set the tone, then ...
1
vote
2answers
386 views

How to convince clients to use a one-page layout?

I've designed and developed a beta site with a one-page layout, which is having difficulty getting its final approval from the client's president and vice president. They are not technical people and ...
1
vote
1answer
118 views

UX: Aesthetic-Functional Heuristic or Empirically Based Research? [closed]

What's best to make people buy in, sponsor and support UX within businesses without it? The other day I was reading an article that mentioned that Samsung was losing to apple a battle for consumer ...
1
vote
1answer
104 views

How do I get my client to focus when he wants to do only more?

I am facing a classic situation where my client has drawn a gigantic mindmap with branching nodes and trees and given it to me for scoping out the project he wants built, Now I know that 80 percent ...
1
vote
2answers
152 views

What is the minimum amount of information you need in order to perform a quality heuristic evaluation?

My question is tangentially related to this one, but I'd like to take it a step further. Let's assume I'm an outside consultant and I'm working with a product or system that I have very little ...
0
votes
3answers
128 views

Starting a UX Role in a New Organization

I recently started a UX Design role in a different organization. I'm curious as to what are some best practice techniques in getting up to speed fast. The organization I'm working on is small and they ...
0
votes
2answers
114 views

Number of lead designers on a single UX project

I m wondering how many of you think it's best from a project management point of view to have a single UX designer leading the design vision of a project. There could be other UX designers on the ...
0
votes
2answers
72 views

What are -if they exist- the best books about UX and business? [closed]

I would like to know if anyone of you read - or if he heard about - a good book neatly explaining the importance of UX in business, something about the return on investment on UX making it clear that ...
0
votes
2answers
631 views

Best mockup software for presenting the UX of a mobile app [closed]

I'm looking for a mockup software that can very effectively communicate the overall design and UX of a mobile app. Ideally it has these attributes: drag and drop elements (text boxes, check boxes, ...
0
votes
0answers
95 views

What are the standard estimating techniques for UX efforts?

The actual question can be 'Is there any?' Standard software development process have many standard; mutually agreed and proven estimation techniques. Few of them I have listed below: Use Case ...
-2
votes
2answers
285 views

What does it take to be a UX Champion? [closed]

In my User Interface position, we are facing the challenge of transitioning design emphasis from functional(level of effort, technical capability) to User Experience. So far it is a slow transition. ...