Patterns aimed at promoting sales to existing users (includes upselling, upgrades, and in-app purchases)

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42
votes
7answers
3k views

Would intentionally slowing down UI help to increase sales on shopping sites?

I've noticed that iTunes store is always slow, at first I thought it's just because iTunes is a bloatware (which it is, on both Mac and Windows.) However I started to wonder whether this is ...
19
votes
3answers
2k views

Why Do Long, Ugly Sales Pages Convert?

It seems impossible to avoid the litany of "snake oil" sales pages consisting of long, boring videos and endless (and I mean endless) text. These look like UX nightmares, and yet they're becoming ...
4
votes
1answer
99 views

How does publicly displaying market-based pricing affect sales?

I've seen a website promoting a software that shows a dynamic chart displaying the software price's variation over time : Saying : Pricing is market-based, increasing or decreasing ...
3
votes
1answer
155 views

Mobile App Using Notifications for Marketing — What are the choices?

I was watching a webinar that explained some ways to market application upgrades and other applications produced by the same publisher. I didn't pay the massive price to get their kit, but I would ...
3
votes
3answers
108 views

Web Site Design Based on User Catagory

I am starting a building design consultancy (think architect, but not physical building design, building automation, AV instead, eco buildings, etc...). I want a website to push prospective clients ...
1
vote
2answers
647 views

Long form sales page techniques and / or examples? [closed]

I've worked with a number of UX experts over the last several months and while I have resisted going down the "long form" path, they have circled me back around to this time after time without fail. ...
0
votes
2answers
151 views

How to improve billing address pattern?

I'm trying to find the best pattern to use in a sales service flow where some employers will be using an app to sale products in local stores. They will keep in touch with many clients so they need ...