I have an API of Web Service, which has a long response time in some cases. What should I show instead of a regular loading image to keep the users feel good (so that users do not get frustrated)?
When I find/read articles about analytics and especially setting KPIs, they're always about websites & web shops. As I'm now more into web based (business) applications including mobile versions ...
We all know that a user is not going to wait forever for a website to load. Given there are certain factors and circumstances that can apply to this, is there a breakdown of users stages/breaking ...