An effective website must meet both user and business requirements, right? In the case where a business simply needs to gather qualified leads and the user is simply trying to learn more about the ...
There are a few questions here about personas, and research methods that you might use in order to create them, (some of which I've answered at length). Examples include: What research methods can I ...
My experience with personas has been from creating personas with data that already exists usually provided by the marketing team based on their research. How do you go about conducting research to ...
I have used personas a lot in the design of various products, including IBM Sametime and Lotus Notes. I publicly blogged the draft personas and asked for feedback from the users themselves. The users ...
We are currently developing Personas for our website and as part of the validation process we wanted to see if usability participants would be able to identify which persona segment they most closely ...
How do you make sure you have a statistically representative and accurate sample of users from a population and what criteria would you base that sample on? I want to make sure that the people we ...
Like many of you I'm sure, I consider the creation of user personas to be a crucial part of the UCD process, particularly when starting a new project. While we all have our own techniques and styles ...
My understanding of UX Personas is that they're descriptions of fictitious people designed to represent the common traits and attributes of a broader audience demographic. If that's the case, in what ...
Edit : I've added a little more detail to the main question here. There are many techniques and practices at our disposal to gain an understanding of the target audiences motivations and needs when ...