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Content Recommendation Design Layouts

What design layout do studies (if any) show is more effective when reccommending content to users based on their past user data?: horizontal lists similar to what we see on Amazon's product pages or ...
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1answer
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Lots of components in a toolbox menu a bad design decision?

I'm developing a website builder application and I have to design the menu with the components. It's essentially the part where the users are selecting and adding the text or image components. I ...