Qualitative analysis involves analysing and evaluating the parts of a design or product that are not easily measurable, looking at behavioural reactions and responses, as well as subjective measures of quality and experience.

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646 views

How can you embody 'luxury' qualities in UX design?

I recently observed a group of branding professionals brainstorming ideas for a luxury brand. They used a host of inspirations to hopefully inspire a sense of exclusivity and quality. These included ...
10
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3answers
965 views

Usability testing and responsive web design

What are your take on usability testing and responsive web sites? The flow of page objects, hiding and showing different types of menus or the resizing of objects could have a big impact on ...
8
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4answers
402 views

Usability testing for open-source projects?

I'm working (slowly) on an open-source project, and I was hoping to do some usability testing once it's a bit further along. Also, hopefully the GIMP devs will notice this question ;-). I'm not sure ...
8
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4answers
234 views

What's recommended for the number of users to use in qualitative and quantitative testing?

I'm currently rebuilding our entire intranet from scratch, mostly because the tech behind is out-dated and it has been proved that a lot of information is difficult to find. Though that is beside the ...
7
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4answers
225 views

How to evaluate an interface without users?

I need to evaluate my application's novel interface. However, due to IRB issues I can not involve users for this stage of the evaluation. Previously, I asked How to quantitatively compare two ...
3
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1answer
98 views

Methods for measuring formative responses & experiences of UX?

Is there a suitable method that we can use to measure or analyze the formative response / experience of the user while and / or after using the system such as: emotion is positive or negative trust, ...
2
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4answers
4k views

Definition and example to distinguish qualitative and quantitative research

I am looking for the best definition for qualitative and quantitative research. I wrote an article on UX Magazine in which I tried to address the need for doing research that tries to map what happens ...
2
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2answers
726 views

Quantitative and qualitative data used in UX research

I am trying to find examples of user behaviour research that combines both quantitative and qualitative data. It seems to me that most of the research leans heavily or exclusively towards one approach ...
2
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2answers
196 views

What are the fundamental Metrics in a data-driven design?

I'm keen to determine the an absolute list of fundamental metrics to gather for Data Driven design. I realise this can be a somewhat broad subject given the differing types of sites and web apps out ...
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2answers
127 views

What methods do you use to rate user experience of a page? [closed]

I've been tasked with coming up with a way to quantify / asses the overall useability / user experience of our web application on a per-page basis. What tools and methods do you use to achieve those ...
1
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1answer
118 views

Industry standard drop rate percentages?

When evaluating the registration of a product, and have access to the analytics, is there a good measurement on what a decent "drop-rate" percentage might be? By drop-rate, I am referring to how many ...
1
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1answer
65 views

User Testing Framework and Questions for comparative tests

I am planning to conduct a number of task-based moderated think aloud tests for a service that I am designing. I will be repeating the test with the same setup regularly throughout the year and I am ...
0
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1answer
55 views

How to measure a real UX situation

I'm looking something to do for a UX research. At my startup, we want to track the User Experience of our customers, to gather some important insights that can help us provide a better service. What ...
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2answers
280 views

Transforming qualitative and quantitative data or methods

I can see how a large number of interviews and video can be compiled and analysed numerically (i.e. turning qualitative research into quantitative research), but is it not possible to turn ...
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1answer
130 views

Ethnography and Qualitative Research Staying Relevant [closed]

How must ethnography be re-calibrated for a moment driven by the study of complex phenomena like globalization or mass mediation, things ethnography was decidedly not concocted to study?