Qualitative analysis involves analysing and evaluating the parts of a design or product that are not easily measurable, looking at behavioural reactions and responses, as well as subjective measures of quality and experience.

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User Testing Framework and Questions for comparative tests

I am planning to conduct a number of task-based moderated think aloud tests for a service that I am designing. I will be repeating the test with the same setup regularly throughout the year and I am ...