Qualitative analysis involves analysing and evaluating the parts of a design or product that are not easily measurable, looking at behavioural reactions and responses, as well as subjective measures of quality and experience.

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What are the best practices for keeping and analyzing unstructured user feedback?

To get and analyze users' feedback is vital for designing successful products as all of you perfectly know. It is more or less clear what to do with surveys' results, but what is the best way to keep ...
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Working groups, 2 different approaches

I am building a working group module for a CRM. The goal of the module is allowing user to share anything under a specific domain. With working group module users can create: A sales team A projet ...
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Which qualitative method is best used with Empathy approach?

I have recently been doing a research that involved focus-group, interview, observation and lastly a survey as data gathering and analysis of user behavioral, emotions, experience. I have read and ...