Questions tagged [qualitative-analysis]

Qualitative analysis involves analysing and evaluating the parts of a design or product that are not easily measurable, looking at behavioural reactions and responses, as well as subjective measures of quality and experience.

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How can you embody 'luxury' qualities in UX design?

I recently observed a group of branding professionals brainstorming ideas for a luxury brand. They used a host of inspirations to hopefully inspire a sense of exclusivity and quality. These included ...
Jay's user avatar
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9 votes
4 answers
386 views

What's recommended for the number of users to use in qualitative and quantitative testing?

I'm currently rebuilding our entire intranet from scratch, mostly because the tech behind is out-dated and it has been proved that a lot of information is difficult to find. Though that is beside the ...
LiamGu's user avatar
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8 votes
4 answers
864 views

What are the best practices for keeping and analyzing unstructured user feedback?

To get and analyze users' feedback is vital for designing successful products as all of you perfectly know. It is more or less clear what to do with surveys' results, but what is the best way to keep ...
Andrey Katuhin's user avatar
4 votes
4 answers
5k views

Quantitative and qualitative data used in UX research

I am trying to find examples of user behaviour research that combines both quantitative and qualitative data. It seems to me that most of the research leans heavily or exclusively towards one approach ...
Michael Lai's user avatar
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4 votes
1 answer
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How many users do I need to run a SUS and get valid result?

I ran a System Usability Scale survey on my team (7 people) but I'm not sure that's enough to get relevant result and I didn't find any article recommending anything about the number of people to ...
Édouard Lopez's user avatar