Qualitative analysis involves analysing and evaluating the parts of a design or product that are not easily measurable, looking at behavioural reactions and responses, as well as subjective measures of quality and experience.

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How can you embody 'luxury' qualities in UX design?

I recently observed a group of branding professionals brainstorming ideas for a luxury brand. They used a host of inspirations to hopefully inspire a sense of exclusivity and quality. These included ...
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Quantitative and qualitative data used in UX research

I am trying to find examples of user behaviour research that combines both quantitative and qualitative data. It seems to me that most of the research leans heavily or exclusively towards one approach ...