0
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1answer
63 views

How to measure a real UX situation

I'm looking something to do for a UX research. At my startup, we want to track the User Experience of our customers, to gather some important insights that can help us provide a better service. What ...
2
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4answers
7k views

Definition and example to distinguish qualitative and quantitative research

I am looking for the best definition for qualitative and quantitative research. I wrote an article on UX Magazine in which I tried to address the need for doing research that tries to map what happens ...
2
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2answers
1k views

Quantitative and qualitative data used in UX research

I am trying to find examples of user behaviour research that combines both quantitative and qualitative data. It seems to me that most of the research leans heavily or exclusively towards one approach ...