Psychological principles as they relate to user interface and user experience design.

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1k views

Is there any advantage in marketing my product for £99.99 instead of £100?

It's a wide-spread marketing technique that seems to have been around forever- selling products for £1.99, £9.99, £19.99, instead of £2, £10 and £20. Presumably the pyschology is that submliminally ...
9
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4answers
813 views

Is it still effective and appropriate to use psychological pricing for IT people?

I need to build pricing plan for service that will be used mainly by developers and designers. I can't decide what price to use, e.g. $20 or $19. I'm afraid that well-educated and smart people ...
9
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1answer
363 views

What is wrong with putting price timeline in e-commerce sites?

Why don't e-commerce sites, e.g. amazon, include price timeline charts for their products so that users will be persuaded on the discounts? Does it incur any culprits for usability or even for sales? ...
9
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2answers
909 views

How do drunk users act?

What effect does alcohol have on user behaviour? Alcohol is a part of many Western cultures and it's entirely possible that some of our applications will be used by people who have had a drink or two. ...
9
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4answers
2k views

Confusions about applying Hick-Hyman Law in user interface design

I think many people here have heard of "Hick-Hyman" law, which describes the time it takes for a person to make a decision as a result of the possible choices he or she has; That is, increasing the ...
9
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4answers
865 views

UX Research: Can I improve conversion rates with the use of lifestyle over still life product photography

I work for a large UK-based clothing retailer. After some initial customer testing with our product details page there has been some debate on the following question: Do customers generally react ...
8
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5answers
561 views

Are stars a good rating system?

Quoting myself from this other question, there are users that rate us with 1 star when the review is "Good product", as well as the other way around, rating us 5 stars for "Bad product" reviews, ...
8
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3answers
159 views

What is the fundamental difference between liking and upvoting? Please signify what to use in what contexts?

In particular: How do people perceive the difference between these actions? How do people perceive the difference between a like/don't like system and a upvote/downvote system? When should you use ...
8
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3answers
360 views

Should we call our achievement system something else?

The company I work for has two public sites; one is just our main WWW site and the other is a site dedicated to our members. I'm a developer there and I'm working on an achievement system for our ...
8
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3answers
711 views

To lower user's cognitive memory load or not?

Naturally, it sounds like it is only best for our users if our design could reduce user's cognitive workload when performing a task. However, there are also theories that explain the need for a ...
7
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4answers
998 views

How many objects/things can the average person compare at once?

I recall reading that the average person can only effectively compare 7 things at once. Has anyone heard of this and can reference any studies/research done on object comparison? To give you some ...
7
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3answers
305 views

When offering options, at which position in a sentence should be the desirable one?

When I ask the user a question with two options of which I want the user to choose a specific one, should I formulate the sentence so that the desired option it the latter or the other way around? ...
7
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4answers
318 views

Where can I read more about how the brain utilizes patterns?

I've been reading some cognitive psychology books and they all talk about the fact that our brains recognize and store things using patterns. Unfortunately, all these books talk only briefly about ...
7
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3answers
259 views

Using stock imagery with sensitive subjects

Something I've always wondered about is what effect would bad stock photography have on the user for sensitive subjects. I'm talking cheap, literal and cliche. I personally find this type of thing ...
7
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1answer
299 views

Practical applications / prototypes using different cognitive styles

I'm looking for practical applications or studies where the application has been developed for users with different cognitive styles. I'm mostly interested in those using Nisbett's cognitive thinking ...
7
votes
2answers
414 views

Is there a theory on white spaces alone, or is it a consequence of other psychological aspects?

I'm doing a presentation on User Experience to my fellow colleagues (IT consultants) and have a section on white spaces / white spacing. Seems like searching for relevant content is not possible when ...
7
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1answer
198 views

Would it be relevant to learn/understand how manipulation works as UX Designers?

When designing a service for users, we're constantly trying to push them to do things. We're creating systems to get them motivated so they see the value they'll get out of the product. Perfectly ...
6
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4answers
939 views

Deliberate Barriers to Entry in Web Design

ACHICA.com has taken the "members only club" concept to a level I've never seen online; you can hardly view anything on the site without registering. This is the first time I've seen barriers to entry ...
6
votes
4answers
2k views

What are some examples of famous/effective skeuomorph UIs? [closed]

A skeuomorph user interface draws upon real world objects in its visual design in order to increase familiarity and the association between the product and its real world counterpart. Apple has been ...
6
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8answers
334 views

What's the difference between what's best for the user and that what the user is used to?

See title, this needs to be at least 15 characters
6
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2answers
161 views

Terminology for user fear of unbounded space

There is a term used for describing a behavioral pattern where users feel disoriented or anxious when a navigable space is unbounded and there is no reference point. For example, in a 3D drawing ...
6
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3answers
261 views

What kinds of personality archetypes are taken into account when designing an application?

If somebody were to look out on the landscape of applications available, the amount of options is staggering. However, it's pretty easy to see that two applications that have the same basic functions ...
6
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2answers
259 views

The effect of showing “wizard” style steps in a multistep process

I'm approaching this from the context of a user onboarding workflow. Specifically I'm looking for references to research that discuss what effect displaying "wizard" steps actually has on user ...
6
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2answers
349 views

How can I encourage users to authenticate?

I am working on a post-sale customer support project for a US high street retailer (for the rest of this post I will refer to them as 'Jon's Cellphones'). The program will enable customers who ...
6
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1answer
285 views

How do users use spatial memory?

I have some questions about how spatial memory works and the effects on user interfaces: Do users seek items by spatial memory? What do they actually "link" to a position - a particular object ...
5
votes
2answers
456 views

Why are modern ads so fast-paced and flashy compared to older ones?

I once took a class in television production at my local cable studio, and one of our assignments was to go and watch TV with the sound off and pay attention to the ads. The lesson was to look at how ...
5
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3answers
723 views

How to Find the Best Icon to Represent a Concept?

I am developing a visual programming language, and after reading this paper it looks as if icons are a very good solution to improve the language and increase understanding. But since I am a ...
5
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3answers
719 views

What examples are there of Operant Conditioning in UI? [closed]

Like many cars, my car makes an annoying beep when you start the car with your seatbelt unbuckled; plugging in the seatbelt immediately ends the noise. I used to find this annoying, but I eventually ...
5
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4answers
93 views

How do i balance MI requirements with the user experience?

Im designing an online form, to start the form, the user has to select between x3 options: (option 1) or (option 2) or (option 3) If the option 3 is selected, a lightbox appears to tell users they ...
4
votes
3answers
544 views

How does a “visitor counter” on a web site affect user experience?

Many amateur sites have a "You are visitor number X" counters on them. What effect does this button have on visitors to the site? Does it increase their trust in the site?
4
votes
4answers
377 views

How to prevent grey/black lines after effect?

I have made some new design for my private blog (a black design). However, If I now read a blog piece and then look around I see around me all kinds of black/grey horizontals bars as after effect, ...
4
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3answers
152 views

Should I display a “not available” option in my key, even when I know it will never be used

I've got a site which sells lots of different products. Due to the nature of the industry, it is necessary that multiple products can be displayed on screen at the same time. To save space, the ...
4
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2answers
97 views

How to encourage quality content?

Yahoo! Answers and StackExchange are two well-known examples of Q&A sites. Both sites allow users to ask questions, vote, and choose the best answer. Both sites have a point system to encourage ...
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2answers
62 views

Why would some high profile blog not allow commenting? [on hold]

Comments have been an important part from the evolution of blog. But I can see some blogs like http://www.lukew.com not allowing comments at all. It surely hurts the user experience for genuine ...
3
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3answers
1k views

Labels inside or outside text inputs? [duplicate]

Possible Duplicate: On forms, is inline placeholder text better than a label outside each field? Are there any advantages / disadvantages in placing ones labels outside ones text inputs ...
3
votes
8answers
659 views

What motivates people to keep on sharing ideas, develop new concepts and innovate on online innovation communities? [closed]

I'm very interested in crowd-sourcing and online innovation communities. Currently, I'm conducting research on what motivates users to continue sharing ideas, developing concepts, funding projects and ...
3
votes
2answers
321 views

Simulate Eye-tracking by Photoshop filters?

I've read some articles about visual perception and that it mostly differs in High-frequency, Mid-frequency and Low-frequency recognition. Whereas Low-freq is fastest and seems to be responsible for ...
3
votes
3answers
289 views

How much time is lost by waiting for GUI?

After asking the question Will faster GUI always make one more efficient?, I understood that there is a lower limit to the amount of time lost due to the GUI not responding. My interpretation of the ...
3
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1answer
345 views

what is the list for list of sexual orientation options in a dating website?

males and females sexual orientations in a terminology that is easy for the user to select them. Exmple .male straight , female straight including gay and lesbian and other kinds. please i am ...
3
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4answers
665 views

Should we risk using colors other than blue in Web apps?

Trends: New Colors (we’re looking at you, #00A0D1) If there’s one thing that’s been stagnant in the design community, it’s the originality with colors. Sixty percent of the applications on my ...
3
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3answers
558 views

Spacing of items inside a panel (WrapPanel)

Many sites and applications using WrapPanel to display your items. Items are queued from left to right and when there is no more space tend to skip to the next line. For Example: What is the ...
3
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2answers
97 views

Changing a visual object as it is dragged

Imagine that you have an interface with two principal panes: a map and a timeline. We want to enable our user to be able to select a job displayed on the map (for instance, "repair washing machine at ...
3
votes
2answers
349 views

Which style of avatar is more reputable?

Is there any evidence which shows whether users are more likely to reciprocate positively towards a certain style of profile avatar? For simplicity, let's break profile avatars into the following ...
3
votes
1answer
442 views

What do dark and light dashboards communicate to users?

There are a couple of closely related answers about this on here, but none that gets to the question I'm asking. Outside of a what a user brings to a design (preconceptions, mental models, etc.) ...
2
votes
2answers
423 views

What is the psychology behind road markings on lanes unaffected by speed cameras?

In the UK, speed cameras are usually accompanied by white striped lines on the road. I have always assumed that was a visual reminder to the motorist to "watch your speed- it's about to be checked". ...
2
votes
2answers
95 views

Upon the launch of a new site - add big slide-down / lightbox explanation?

Upon the launch of say a new social media site - is it appropriate to do a big slide-down / lightbox to explain what the site is about - or to let users figure things out for themselves? Former: ...
2
votes
1answer
135 views

How important it is to consider the background of audience while designing a web GUI?

While we have to develop web applications for general public, sometimes it happens that we have to target a specific type of audience. I'll use a theoretical use case to elaborate my question: A ...
2
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3answers
281 views

How much customisation should be permitted?

The team I work in are in charge of approving and creating new team document storage/collaboration microsites for business areas within the company. These are currently being offered as SharePoint ...
2
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4answers
260 views

How to deal with different screen sizes when your theme is all about design

We know that not all people have the same screen resolution in their computer monitor. Some people prefer widescreen display in 15'', when other uses 17'' and more for their computer experience. I am ...
2
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1answer
902 views

Why is SunBurst background so popular and are there any other ones?

I keep seeing SunBurst Background Pattern for years, literally! and it is still trendy. Why is it still so? Do we lack creativity for similar generic (or focus drawing) background patterns or human ...