Psychological principles as they relate to user interface and user experience design.

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854 views

What is the psychology behind road markings on lanes unaffected by speed cameras?

In the UK, speed cameras are usually accompanied by white striped lines on the road. I have always assumed that was a visual reminder to the motorist to "watch your speed- it's about to be checked". ...
3
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2answers
100 views

Changing a visual object as it is dragged

Imagine that you have an interface with two principal panes: a map and a timeline. We want to enable our user to be able to select a job displayed on the map (for instance, "repair washing machine at ...
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3answers
136 views

How would you describe the way visual design contributes to the user experience?

When a website or product looks good, users enjoy using it more (assumption). They may even have more patience with the interface, regardless if there are usability issues, etc. How would you, ...
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6answers
2k views

Is there any advantage in marketing my product for £99.99 instead of £100?

It's a wide-spread marketing technique that seems to have been around forever- selling products for £1.99, £9.99, £19.99, instead of £2, £10 and £20. Presumably the pyschology is that submliminally £...
9
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4answers
3k views

Confusions about applying Hick-Hyman Law in user interface design

I think many people here have heard of "Hick-Hyman" law, which describes the time it takes for a person to make a decision as a result of the possible choices he or she has; That is, increasing the ...
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5answers
3k views

Do shapes connote differing degrees of hazard?

I'm working on designing an icon set and experimenting with a few different styles. One style would involve every icon being the same color. However, color is really good at differentiating things ...
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4answers
1k views

Is giving users false assurance a good thing?

I've seen websites that show messages like - Sorry, Something went wrong, we're trying to fix this ASAP , when they really should be displaying : 404 - the page you're looking for does not exist One ...
12
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7answers
335 views

Looking for arguments and studies to rebut “No one complains, so it ain't broke.”

I'm of the opinion that the absence of complaints is not a strong indicator of good usability. I'd like to learn more about this idea, whether it's true or not, and how to argue the point if true. My ...
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1answer
1k views

Model photo choice for better conversion rate : is same sex more appealing than opposite sex?

I am creating a landing page targeted to men of age 18 to 45 years. It's supposed to promote a nationwide recruitment effort of temporary workers needed in production plants. The photo of a smiling ...
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3answers
492 views

Is it useful keeping “foveal vision” in mind when arranging content?

I came across this video explaining how you can reduce the congnitive load by arranging your content in small chunks fitting into your "foveal area": http://www.youtube.com/watch?v=GzgRfE5B1Yc Of ...
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4answers
1k views

Is it still effective and appropriate to use psychological pricing for IT people?

I need to build pricing plan for service that will be used mainly by developers and designers. I can't decide what price to use, e.g. $20 or $19. I'm afraid that well-educated and smart people (...
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5answers
1k views

How do you nudge users to download your native app?

I was reading an ACM research paper recently that considered users' revisitation patterns. The authors found that users tend to revisit native apps far more often than they revisit pages in browsers. ...
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3answers
387 views

When offering options, at which position in a sentence should be the desirable one?

When I ask the user a question with two options of which I want the user to choose a specific one, should I formulate the sentence so that the desired option it the latter or the other way around? ...
16
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7answers
6k views

Do touch screens have a harmful psychological effect on people? [closed]

The touch screen is a radical change in the control of machines. For centuries, machines were operated by physical buttons. Perhaps the most important aspect of user experience for a physical device ...
13
votes
6answers
840 views

Why are nested elements scrolled to the opposite direction?

My question is about scrolling conventions, and spatial scroll conventions in general (even here it's only horizontal, but same applies for vertical scrolling). Looking at the below mockup, why is it ...
4
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3answers
167 views

Should I display a “not available” option in my key, even when I know it will never be used

I've got a site which sells lots of different products. Due to the nature of the industry, it is necessary that multiple products can be displayed on screen at the same time. To save space, the ...
12
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4answers
242 views

Name or data on this error alert phenomenon?

This is just a curiosity on my part, but I'm wondering if there's a name or studies for what I'm going to describe. I've noticed in many UX scenarios, not just computer related, that when there's an ...
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4answers
620 views

Prefer buttons over text links when designing for mobile?

When designing for mobile, should one prefer buttons over text links whenever possible? I'm guessing buttons are better at encouraging tapping, whereas text links are increasingly becoming associated ...
5
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4answers
1k views

Should we risk using colors other than blue in Web apps?

Trends: New Colors (we’re looking at you, #00A0D1) If there’s one thing that’s been stagnant in the design community, it’s the originality with colors. Sixty percent of the applications on my ...
2
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2answers
109 views

Upon the launch of a new site - add big slide-down / lightbox explanation?

Upon the launch of say a new social media site - is it appropriate to do a big slide-down / lightbox to explain what the site is about - or to let users figure things out for themselves? Former: ...
3
votes
3answers
1k views

Labels inside or outside text inputs? [duplicate]

Possible Duplicate: On forms, is inline placeholder text better than a label outside each field? Are there any advantages / disadvantages in placing ones labels outside ones text inputs like ...
9
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6answers
595 views

Should I style my buttons?

Are there any major advantages / disadvantages in styling ones buttons like Facebook, Twitter and StackExchange - vs. not styling them like Craigslist and 4chan?
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1answer
135 views

Best practices or resources about online assessment

I have a project to deliver an online assessment of a large number of users. The assessment is for a psychological research project, so the content is mostly self-description asked in a variety of ...
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7answers
6k views

Monitors display more colors than human eye can distinguish

The human eye can differentiate about 10 million colors. A 24-bit display mode can produce about 16 million. Why, then, do operating systems have 32-bit and higher display modes if the apparent ...
8
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3answers
978 views

To lower user's cognitive memory load or not?

Naturally, it sounds like it is only best for our users if our design could reduce user's cognitive workload when performing a task. However, there are also theories that explain the need for a ...
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1answer
332 views

How do users use spatial memory?

I have some questions about how spatial memory works and the effects on user interfaces: Do users seek items by spatial memory? What do they actually "link" to a position - a particular object ("...
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2answers
349 views

Simulate Eye-tracking by Photoshop filters?

I've read some articles about visual perception and that it mostly differs in High-frequency, Mid-frequency and Low-frequency recognition. Whereas Low-freq is fastest and seems to be responsible for ...
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2answers
1k views

How do drunk users act?

What effect does alcohol have on user behaviour? Alcohol is a part of many Western cultures and it's entirely possible that some of our applications will be used by people who have had a drink or two. ...
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4answers
1k views

Is user centered design only about hygiene factors?

There is one thing that bothers me about UX-design. One of the shortcomings of a user centered design approach, is that it only focuses on existing needs and not on new revolutionary ideas. For ...
9
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4answers
1k views

UX Research: Can I improve conversion rates with the use of lifestyle over still life product photography

I work for a large UK-based clothing retailer. After some initial customer testing with our product details page there has been some debate on the following question: Do customers generally react ...
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3answers
284 views

Using stock imagery with sensitive subjects

Something I've always wondered about is what effect would bad stock photography have on the user for sensitive subjects. I'm talking cheap, literal and cliche. I personally find this type of thing ...
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1answer
223 views

Currently designing a “Help” page, what would be considered too-much help to see on one page?

The page for "help" within the site is designed well. The site totals about 40 questions, which has been reduced down from 86. My objective is to simplify the user experience for viewing/navigating ...
3
votes
3answers
799 views

Spacing of items inside a panel (WrapPanel)

Many sites and applications using WrapPanel to display your items. Items are queued from left to right and when there is no more space tend to skip to the next line. For Example: What is the ...
31
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6answers
3k views

Why this timed-hover “like button”?

I recently caught "Where Good Ideas Come From" by Stephen Johnson on Alex Hillman's blog, and was intrigued by Alex's unique implementation of a 'like button'. Behaviour The element's initial state: ...
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10answers
6k views

Why are progress bars horizontal?

Question sparked by this discussion. Why are progress bars almost always presented as horizontal lines that increase from left to right? Is this the best method of indicating progress (and why)? And ...
7
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2answers
490 views

Is there a theory on white spaces alone, or is it a consequence of other psychological aspects?

I'm doing a presentation on User Experience to my fellow colleagues (IT consultants) and have a section on white spaces / white spacing. Seems like searching for relevant content is not possible when ...
101
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3answers
6k views

Psychology behind $0.99 for paid apps, but $1.00 for donation apps?

I've noticed a trend (at least on the Google Play store) of application prices ending in x.99, while 'donation' apps usually end on the dollar. I see the reasoning behind the psychology that makes a ...
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1answer
388 views

Correlation between number of colors used and brain processing?

A professor once told a class I was in that there is a fixed amount of bits one can process at one time. I've always thought of it as our brains processor speed. This was in a HCI class. He also ...
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0answers
166 views

Do men interact with some UX designs differently from women? [closed]

Do males and femals see and use some designs differently from one another?
2
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1answer
274 views

Advantages of big forms (especially in ecommerce)

What are the advantages or disadvantages using big forms? (especially in ecommerce) I notice sites like Stack Exchange are using big form input fields with big bold labels inside of them (...
15
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3answers
637 views

What evidence is there that dark patterns are bad for business?

I recently got into a debate with a coworker about dark patterns. He's a numbers guy -- and I made the mistake of bringing up an example of a dark pattern for which I didn't have evidence of any ...
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3answers
438 views

At what option count should I add a search filter to a drop down element?

I have a booking tool that offers a list of services to choose from. The option list is variable per client. Some clients offer one service, some have twenty or more. One client requested a search ...
30
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10answers
1k views

How do you make users vote objectively and not from emotions?

I've seen on Youtube many informative videos on massacres and natural disasters where users don't vote objectively. Rather, they vote based on their emotions, which is why these videos always have a ...
2
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1answer
168 views

CLI and Recall Memory [closed]

Is there any evidence that using a command line interface will improve a user's recall memory? or... Do users with better predispositions to recall abilities do better with command line interfaces?
5
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3answers
991 views

How to Find the Best Icon to Represent a Concept?

I am developing a visual programming language, and after reading this paper it looks as if icons are a very good solution to improve the language and increase understanding. But since I am a ...
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13answers
13k views

Why don't users want to see adverts relating to products/services they might be interested in?

As we all know, Google's content display network, as well as many other successful setups rely on delivering targeted adverts to users to increase the chances of adverts falling in front of the ...
37
votes
9answers
4k views

Ratings: 3 stars vs 5 stars. Why 5?

It's the most common interface used to display votes is the “star rating system,” in which a particular number of points (often expressed as stars) is assigned to an item by each reviewer. We find ...
5
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2answers
563 views

Why are modern ads so fast-paced and flashy compared to older ones?

I once took a class in television production at my local cable studio, and one of our assignments was to go and watch TV with the sound off and pay attention to the ads. The lesson was to look at how ...
37
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5answers
3k views

Do users trust shortened URLs?

I've got some problems with shortened URLs personally; they're really easy to create and not descriptive, so it's fairly easy to make them link to malware. I'm talking about links like http://bit.ly/...
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11answers
2k views

Implement gamification on Time reporting to minimize late reports?

A company is having trouble getting its employees to report time of their working hours. The time reporting is the source for invoicing the company's customers and it has to be done in time. To deal ...