Psychological principles as they relate to user interface and user experience design.

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1k views

Is there any advantage in marketing my product for £99.99 instead of £100?

It's a wide-spread marketing technique that seems to have been around forever- selling products for £1.99, £9.99, £19.99, instead of £2, £10 and £20. Presumably the pyschology is that submliminally ...
14
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3answers
577 views

What evidence is there that dark patterns are bad for business?

I recently got into a debate with a coworker about dark patterns. He's a numbers guy -- and I made the mistake of bringing up an example of a dark pattern for which I didn't have evidence of any ...
3
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2answers
97 views

Changing a visual object as it is dragged

Imagine that you have an interface with two principal panes: a map and a timeline. We want to enable our user to be able to select a job displayed on the map (for instance, "repair washing machine at ...
1
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3answers
122 views

How would you describe the way visual design contributes to the user experience?

When a website or product looks good, users enjoy using it more (assumption). They may even have more patience with the interface, regardless if there are usability issues, etc. How would you, ...
9
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4answers
1k views

Confusions about applying Hick-Hyman Law in user interface design

I think many people here have heard of "Hick-Hyman" law, which describes the time it takes for a person to make a decision as a result of the possible choices he or she has; That is, increasing the ...
15
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5answers
1k views

Do shapes connote differing degrees of hazard?

I'm working on designing an icon set and experimenting with a few different styles. One style would involve every icon being the same color. However, color is really good at differentiating things ...
12
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7answers
325 views

Looking for arguments and studies to rebut “No one complains, so it ain't broke.”

I'm of the opinion that the absence of complaints is not a strong indicator of good usability. I'd like to learn more about this idea, whether it's true or not, and how to argue the point if true. My ...
19
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1answer
948 views

Model photo choice for better conversion rate : is same sex more appealing than opposite sex?

I am creating a landing page targeted to men of age 18 to 45 years. It's supposed to promote a nationwide recruitment effort of temporary workers needed in production plants. The photo of a smiling ...
9
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4answers
900 views

UX Research: Can I improve conversion rates with the use of lifestyle over still life product photography

I work for a large UK-based clothing retailer. After some initial customer testing with our product details page there has been some debate on the following question: Do customers generally react ...
6
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1answer
290 views

How do users use spatial memory?

I have some questions about how spatial memory works and the effects on user interfaces: Do users seek items by spatial memory? What do they actually "link" to a position - a particular object ...
6
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4answers
942 views

Deliberate Barriers to Entry in Web Design

ACHICA.com has taken the "members only club" concept to a level I've never seen online; you can hardly view anything on the site without registering. This is the first time I've seen barriers to entry ...
22
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5answers
846 views

What makes people vote?

What drives people to upvote or downvote content? I'm looking for the je-ne-sais-quoi quality on successful voting systems and I just can't put my finger on. Let's look at three examples: ...
9
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4answers
836 views

Is it still effective and appropriate to use psychological pricing for IT people?

I need to build pricing plan for service that will be used mainly by developers and designers. I can't decide what price to use, e.g. $20 or $19. I'm afraid that well-educated and smart people ...
7
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3answers
306 views

When offering options, at which position in a sentence should be the desirable one?

When I ask the user a question with two options of which I want the user to choose a specific one, should I formulate the sentence so that the desired option it the latter or the other way around? ...
27
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10answers
1k views

When you hate your design and you're almost finished with it, what do you do?

I started out with a web design template that I loved. I spent a few days finding, cropping, and touching up the perfect images. I tweaked the CSS to better fit my page's style. In short-- I was in ...
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3answers
367 views

Is it useful keeping “foveal vision” in mind when arranging content?

I came across this video explaining how you can reduce the congnitive load by arranging your content in small chunks fitting into your "foveal area": http://www.youtube.com/watch?v=GzgRfE5B1Yc Of ...
12
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4answers
235 views

Name or data on this error alert phenomenon?

This is just a curiosity on my part, but I'm wondering if there's a name or studies for what I'm going to describe. I've noticed in many UX scenarios, not just computer related, that when there's an ...
10
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4answers
672 views

Should I use user-generated Badges to reward users?

I am thinking about using badges in a system to reward users. In the scenario I'm thinking of, users would be rewarded for posting content that is appreciated/ranked high by other users. I am ...
17
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7answers
3k views

The psychology of everyday shapes

We know a lot about colours and how they affect people, but what do we know about shapes? When choosing icons or logos, how do the shapes in them affect their perception? Does anyone know of any ...
13
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6answers
733 views

Why are nested elements scrolled to the opposite direction?

My question is about scrolling conventions, and spatial scroll conventions in general (even here it's only horizontal, but same applies for vertical scrolling). Looking at the below mockup, why is it ...
11
votes
3answers
845 views

How do you nudge users to download your native app?

I was reading an ACM research paper recently that considered users' revisitation patterns. The authors found that users tend to revisit native apps far more often than they revisit pages in browsers. ...
12
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4answers
1k views

Is user centered design only about hygiene factors?

There is one thing that bothers me about UX-design. One of the shortcomings of a user centered design approach, is that it only focuses on existing needs and not on new revolutionary ideas. For ...
7
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4answers
326 views

Where can I read more about how the brain utilizes patterns?

I've been reading some cognitive psychology books and they all talk about the fact that our brains recognize and store things using patterns. Unfortunately, all these books talk only briefly about ...
29
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11answers
1k views

Implement gamification on Time reporting to minimize late reports?

A company is having trouble getting its employees to report time of their working hours. The time reporting is the source for invoicing the company's customers and it has to be done in time. To deal ...
4
votes
3answers
154 views

Should I display a “not available” option in my key, even when I know it will never be used

I've got a site which sells lots of different products. Due to the nature of the industry, it is necessary that multiple products can be displayed on screen at the same time. To save space, the ...
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4answers
384 views

Prefer buttons over text links when designing for mobile?

When designing for mobile, should one prefer buttons over text links whenever possible? I'm guessing buttons are better at encouraging tapping, whereas text links are increasingly becoming associated ...
7
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3answers
259 views

Using stock imagery with sensitive subjects

Something I've always wondered about is what effect would bad stock photography have on the user for sensitive subjects. I'm talking cheap, literal and cliche. I personally find this type of thing ...
2
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4answers
261 views

How to deal with different screen sizes when your theme is all about design

We know that not all people have the same screen resolution in their computer monitor. Some people prefer widescreen display in 15'', when other uses 17'' and more for their computer experience. I am ...
3
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4answers
685 views

Should we risk using colors other than blue in Web apps?

Trends: New Colors (we’re looking at you, #00A0D1) If there’s one thing that’s been stagnant in the design community, it’s the originality with colors. Sixty percent of the applications on my ...
2
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2answers
97 views

Upon the launch of a new site - add big slide-down / lightbox explanation?

Upon the launch of say a new social media site - is it appropriate to do a big slide-down / lightbox to explain what the site is about - or to let users figure things out for themselves? Former: ...
2
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1answer
906 views

Why is SunBurst background so popular and are there any other ones?

I keep seeing SunBurst Background Pattern for years, literally! and it is still trendy. Why is it still so? Do we lack creativity for similar generic (or focus drawing) background patterns or human ...
9
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1answer
366 views

What is wrong with putting price timeline in e-commerce sites?

Why don't e-commerce sites, e.g. amazon, include price timeline charts for their products so that users will be persuaded on the discounts? Does it incur any culprits for usability or even for sales? ...
7
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4answers
1k views

How many objects/things can the average person compare at once?

I recall reading that the average person can only effectively compare 7 things at once. Has anyone heard of this and can reference any studies/research done on object comparison? To give you some ...
0
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1answer
112 views

Usage for Widgets

Can we consider a widget as a good re-presenter of latest activities, e.g: Latest News, Latest Announcements, Latest Offers..and so on ? And Does it make sense to put a widget among the content? I ...
3
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3answers
1k views

Labels inside or outside text inputs? [duplicate]

Possible Duplicate: On forms, is inline placeholder text better than a label outside each field? Are there any advantages / disadvantages in placing ones labels outside ones text inputs ...
9
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6answers
528 views

Should I style my buttons?

Are there any major advantages / disadvantages in styling ones buttons like Facebook, Twitter and StackExchange - vs. not styling them like Craigslist and 4chan?
3
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3answers
581 views

Spacing of items inside a panel (WrapPanel)

Many sites and applications using WrapPanel to display your items. Items are queued from left to right and when there is no more space tend to skip to the next line. For Example: What is the ...
3
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8answers
672 views

What motivates people to keep on sharing ideas, develop new concepts and innovate on online innovation communities? [closed]

I'm very interested in crowd-sourcing and online innovation communities. Currently, I'm conducting research on what motivates users to continue sharing ideas, developing concepts, funding projects and ...
8
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3answers
730 views

To lower user's cognitive memory load or not?

Naturally, it sounds like it is only best for our users if our design could reduce user's cognitive workload when performing a task. However, there are also theories that explain the need for a ...
2
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1answer
118 views

Best practices or resources about online assessment

I have a project to deliver an online assessment of a large number of users. The assessment is for a psychological research project, so the content is mostly self-description asked in a variety of ...
35
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5answers
2k views

Do users trust shortened URLs?

I've got some problems with shortened URLs personally; they're really easy to create and not descriptive, so it's fairly easy to make them link to malware. I'm talking about links like ...
9
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2answers
914 views

How do drunk users act?

What effect does alcohol have on user behaviour? Alcohol is a part of many Western cultures and it's entirely possible that some of our applications will be used by people who have had a drink or two. ...
6
votes
4answers
1k views

What are some examples of famous/effective skeuomorph UIs? [closed]

A skeuomorph user interface draws upon real world objects in its visual design in order to increase familiarity and the association between the product and its real world counterpart. Apple has been ...
3
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2answers
323 views

Simulate Eye-tracking by Photoshop filters?

I've read some articles about visual perception and that it mostly differs in High-frequency, Mid-frequency and Low-frequency recognition. Whereas Low-freq is fastest and seems to be responsible for ...
1
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1answer
198 views

Currently designing a “Help” page, what would be considered too-much help to see on one page?

The page for "help" within the site is designed well. The site totals about 40 questions, which has been reduced down from 86. My objective is to simplify the user experience for viewing/navigating ...
35
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9answers
3k views

Ratings: 3 stars vs 5 stars. Why 5?

It's the most common interface used to display votes is the “star rating system,” in which a particular number of points (often expressed as stars) is assigned to an item by each reviewer. We find ...
63
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10answers
5k views

Why are progress bars horizontal?

Question sparked by this discussion. Why are progress bars almost always presented as horizontal lines that increase from left to right? Is this the best method of indicating progress (and why)? And ...
7
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2answers
423 views

Is there a theory on white spaces alone, or is it a consequence of other psychological aspects?

I'm doing a presentation on User Experience to my fellow colleagues (IT consultants) and have a section on white spaces / white spacing. Seems like searching for relevant content is not possible when ...
19
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5answers
1k views

Why this timed-hover “like button”?

I recently caught "Where Good Ideas Come From" by Stephen Johnson on Alex Hillman's blog, and was intrigued by Alex's unique implementation of a 'like button'. Behaviour The element's initial state: ...
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13answers
8k views

Is it true that “the only 'intuitive' interface is the nipple”?

Everyone knows the famous quote (by Bruce Ediger or Steve Jobs, I'm not sure): The only "intuitive" interface is the nipple. After that it's all learned. It's an amusing gem, but is it really ...