I’ve been doing a lot of thinking on the Halo Effect lately. It seems that this effect can really make a difference in the outcome of my testing if I am not cognizant of its potential swaying power. ...
I have a project to deliver an online assessment of a large number of users. The assessment is for a psychological research project, so the content is mostly self-description asked in a variety of ...
When user testing how do you record positive or negative body language? Do you use observed shifts in body language or facial expressions to consciously probe further about what the user thinks or ...