In particular: How do people perceive the difference between these actions? How do people perceive the difference between a like/don't like system and a upvote/downvote system? When should you use ...
Upon the launch of say a new social media site - is it appropriate to do a big slide-down / lightbox to explain what the site is about - or to let users figure things out for themselves? Former: ...
Humans and Computers can act as if they were a team. Clifford Nass shows in his experiments that even though we would deny it, we treat computers as little humans ("social actors"). In his chapter ...