Placing branded products into a context outside of advertisments, like movies, TV shows or photographies and the like. This marketing strategy is effective particularily because the consumer is unaware they are presented advertisments. The context the product is placed in affects the values and ...
In a current project I'm trying to make an argument against a 'major feature' of the homepage of an e-commerce site. The so called feature would be the display of featured products with different tags ...
I've been thinking about the placement of decoy products. For example, let's say you have a menu with A. an egg and cheese sandwich for $5.00 (the decoy option) B. an egg, cheese, avocado, ...