Placing branded products into a context outside of advertisments, like movies, TV shows or photographies and the like. This marketing strategy is effective particularily because the consumer is unaware they are presented advertisments. The context the product is placed in affects the values and ...
I have noticed that on the large majority of software businesses, their products will not be shown to you unless you request a demo from their site, usually from a form by providing your personal ...
In a current project I'm trying to make an argument against a 'major feature' of the homepage of an e-commerce site. The so called feature would be the display of featured products with different tags ...
I've been thinking about the placement of decoy products. For example, let's say you have a menu with A. an egg and cheese sandwich for $5.00 (the decoy option) B. an egg, cheese, avocado, ...