Pricing is the act of determining and setting sale prices for an item. Often exact prices are determined by heuristics, microeconomic analysis, or as part of a wider pricing strategy. Pricing decisions impact on the user experience through psychological reactions to the price and the way that it is ...

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88
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2answers
4k views

Psychology behind $0.99 for paid apps, but $1.00 for donation apps?

I've noticed a trend (at least on the Google Play store) of application prices ending in x.99, while 'donation' apps usually end on the dollar. I see the reasoning behind the psychology that makes a ...
17
votes
3answers
823 views

Add to Cart to View Price

On e-commerce sites (such as Amazon and Newegg.com) pricing in some products will be hidden until you click a link to display the price in a modal/popup, or you are required to add the item to your ...
16
votes
5answers
644 views

Which trial experience is better?

Imagine a professional online application in Flash or Silverlight that's being sold for around $15 per person. Which in your opinion is best for the first-time visitor? Give everyone access to all ...
9
votes
5answers
690 views

Is there any advantage in marketing my product for £99.99 instead of £100?

It's a wide-spread marketing technique that seems to have been around forever- selling products for £1.99, £9.99, £19.99, instead of £2, £10 and £20. Presumably the pyschology is that submliminally ...
8
votes
4answers
569 views

Is it still effective and appropriate to use psychological pricing for IT people?

I need to build pricing plan for service that will be used mainly by developers and designers. I can't decide what price to use, e.g. $20 or $19. I'm afraid that well-educated and smart people ...
8
votes
1answer
362 views

How does the orientation of a pricing table affect conversion rates?

Do people buy more when products are presented horizontally across the page or when they are presented vertically on the left? My company is in the first stages of redesigning one of our e-commerce ...
5
votes
1answer
196 views

Displaying varying prices

The holiday accommodations my company rents out have varying prices, depending on the day of arrival and the duration of the stay. Currently, these prices are charted in a scrollable table, with on ...
4
votes
3answers
365 views

Would you hide prices for a B2B software on products' public site?

I'm working on a cloud based B2B software and top management is insisting we don't show the prices on our public site. I can't understand the reasoning behind this. How will this affect the customers ...
4
votes
1answer
132 views

Are there any studies to support choosing either ascending or descending pricing tables for better conversion?

Currently I'm considering whether it is better to have the prices for my company as descending (i.e. starting with the highest) or ascending. The table is laid out horizontally and there are already ...
4
votes
1answer
83 views

How does publicly displaying market-based pricing affect sales?

I've seen a website promoting a software that shows a dynamic chart displaying the software price's variation over time : Saying : Pricing is market-based, increasing or decreasing ...
3
votes
3answers
89 views

Where should you place pricing information so it is seen?

I am currently running a screencast service for developers who want to learn about python. I charge a small fee of 9 dollars a month. I have been good about emailing my potential customers or people ...
2
votes
7answers
141 views

Do savings and subtotal need to be displayed on a product page?

We are designing a product page and I think having money you saved and subtotal is redundant as it appears in cart and during checkout. My colleagues think "You saved a total of $XX.XX" is crucial. ...
2
votes
2answers
97 views

Is it a good idea to include price in an ad?

Disclaimer: I have no idea where to ask this question. http://ux.stackexchange.com/ seems to be the best fit. Imagine we have an ad running on Facebook. Is it a good idea to include the price for the ...
1
vote
3answers
120 views

Psychological pricing vs. being fair?

We have an app, with pricing plans which depends solely on how many users(which equals how many employees your company has) you have, unlike many other apps, where with bigger plan you get more ...
1
vote
2answers
528 views

Home button best practices

I'm building a hosting company, there are buttons on the homepage that links to my main products, example: download bmml source – Wireframes created with Balsamiq Mockups Now, I really ...
0
votes
1answer
45 views

What is the best phrasing for “starting price” of a product on ecommerce site?

On an ecommerce site, I'm showing products and a starting price. Should I say: 1. "As low as $50" 2. "Starting at $50" 3. "From $50" 4. "$50 and up" 5. other?! Please see mockup with 4 examples for ...