Pricing is the act of determining and setting sale prices for an item. Often exact prices are determined by heuristics, microeconomic analysis, or as part of a wider pricing strategy. Pricing decisions impact on the user experience through psychological reactions to the price and the way that it is ...

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5k views

Psychology behind $0.99 for paid apps, but $1.00 for donation apps?

I've noticed a trend (at least on the Google Play store) of application prices ending in x.99, while 'donation' apps usually end on the dollar. I see the reasoning behind the psychology that makes a ...
5
votes
1answer
240 views

Displaying varying prices

The holiday accommodations my company rents out have varying prices, depending on the day of arrival and the duration of the stay. Currently, these prices are charted in a scrollable table, with on ...
0
votes
1answer
44 views

How to apply a Changed a monthly plan?

I'm facing an usability issue that needs your help. I offer three plans to my customers for a service and of course, they can downgrade/upgrade whenever they want. Since the plans are paid monthly, I ...