Pricing is the act of determining and setting sale prices for an item. Often exact prices are determined by heuristics, microeconomic analysis, or as part of a wider pricing strategy. Pricing decisions impact on the user experience through psychological reactions to the price and the way that it is ...

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3answers
111 views

Psychological pricing vs. being fair?

We have an app, with pricing plans which depends solely on how many users(which equals how many employees your company has) you have, unlike many other apps, where with bigger plan you get more ...
4
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1answer
102 views

Are there any studies to support choosing either ascending or descending pricing tables for better conversion?

Currently I'm considering whether it is better to have the prices for my company as descending (i.e. starting with the highest) or ascending. The table is laid out horizontally and there are already ...
2
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2answers
75 views

Is it a good idea to include price in an ad?

Disclaimer: I have no idea where to ask this question. http://ux.stackexchange.com/ seems to be the best fit. Imagine we have an ad running on Facebook. Is it a good idea to include the price for the ...
1
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2answers
516 views

Home button best practices

I'm building a hosting company, there are buttons on the homepage that links to my main products, example: download bmml source – Wireframes created with Balsamiq Mockups Now, I really ...
9
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5answers
536 views

Is there any advantage in marketing my product for £99.99 instead of £100?

It's a wide-spread marketing technique that seems to have been around forever- selling products for £1.99, £9.99, £19.99, instead of £2, £10 and £20. Presumably the pyschology is that submliminally ...
3
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3answers
309 views

Would you hide prices for a B2B software on products' public site?

I'm working on a cloud based B2B software and top management is insisting we don't show the prices on our public site. I can't understand the reasoning behind this. How will this affect the customers ...
17
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3answers
608 views

Add to Cart to View Price

On e-commerce sites (such as Amazon and Newegg.com) pricing in some products will be hidden until you click a link to display the price in a modal/popup, or you are required to add the item to your ...
3
votes
3answers
87 views

Where should you place pricing information so it is seen?

I am currently running a screencast service for developers who want to learn about python. I charge a small fee of 9 dollars a month. I have been good about emailing my potential customers or people ...
2
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7answers
129 views

Do savings and subtotal need to be displayed on a product page?

We are designing a product page and I think having money you saved and subtotal is redundant as it appears in cart and during checkout. My colleagues think "You saved a total of $XX.XX" is crucial. ...
86
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2answers
4k views

Psychology behind $0.99 for paid apps, but $1.00 for donation apps?

I've noticed a trend (at least on the Google Play store) of application prices ending in x.99, while 'donation' apps usually end on the dollar. I see the reasoning behind the psychology that makes a ...
4
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1answer
79 views

How does publicly displaying market-based pricing affect sales?

I've seen a website promoting a software that shows a dynamic chart displaying the software price's variation over time : Saying : Pricing is market-based, increasing or decreasing ...
8
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4answers
467 views

Is it still effective and appropriate to use psychological pricing for IT people?

I need to build pricing plan for service that will be used mainly by developers and designers. I can't decide what price to use, e.g. $20 or $19. I'm afraid that well-educated and smart people ...
5
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1answer
182 views

Displaying varying prices

The holiday accommodations my company rents out have varying prices, depending on the day of arrival and the duration of the stay. Currently, these prices are charted in a scrollable table, with on ...
8
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1answer
332 views

How does the orientation of a pricing table affect conversion rates?

Do people buy more when products are presented horizontally across the page or when they are presented vertically on the left? My company is in the first stages of redesigning one of our e-commerce ...
16
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5answers
618 views

Which trial experience is better?

Imagine a professional online application in Flash or Silverlight that's being sold for around $15 per person. Which in your opinion is best for the first-time visitor? Give everyone access to all ...