2
votes
2answers
102 views

Is it a good idea to include price in an ad?

Disclaimer: I have no idea where to ask this question. http://ux.stackexchange.com/ seems to be the best fit. Imagine we have an ad running on Facebook. Is it a good idea to include the price for the ...
9
votes
5answers
749 views

Is there any advantage in marketing my product for £99.99 instead of £100?

It's a wide-spread marketing technique that seems to have been around forever- selling products for £1.99, £9.99, £19.99, instead of £2, £10 and £20. Presumably the pyschology is that submliminally ...
4
votes
1answer
85 views

How does publicly displaying market-based pricing affect sales?

I've seen a website promoting a software that shows a dynamic chart displaying the software price's variation over time : Saying : Pricing is market-based, increasing or decreasing ...
16
votes
5answers
648 views

Which trial experience is better?

Imagine a professional online application in Flash or Silverlight that's being sold for around $15 per person. Which in your opinion is best for the first-time visitor? Give everyone access to all ...