Pricing is the act of determining and setting sale prices for an item. Often exact prices are determined by heuristics, microeconomic analysis, or as part of a wider pricing strategy. Pricing decisions impact on the user experience through psychological reactions to the price and the way that it is ...

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59 views

Why are pricing conventions so different in the US opposed to other countries?

For example, a store in the US would list a product as $4.99, yet in the UK it would be listed at either £4.00 or £4. Is there a reason for this? Why would the Americans need to omit 1 cent from the ...
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1answer
67 views

Show item prices directly or not?

I'm creating a website for this company (this company is actually a gym). They're also building an online store (for the membership plans). I got this idea of putting the items with the prices and ...
3
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2answers
66 views

Is it better to place on CTA per plan or one for all plans?

We have four plans with a CTA: 'try it for free' What is better: Place one CTA per plan? or place one CTA for all?
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1answer
55 views

What is the best phrasing for “starting price” of a product on ecommerce site?

On an ecommerce site, I'm showing products and a starting price. Should I say: 1. "As low as $50" 2. "Starting at $50" 3. "From $50" 4. "$50 and up" 5. other?! Please see mockup with 4 examples for ...
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3answers
124 views

Psychological pricing vs. being fair?

We have an app, with pricing plans which depends solely on how many users(which equals how many employees your company has) you have, unlike many other apps, where with bigger plan you get more ...
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1answer
175 views

Are there any studies to support choosing either ascending or descending pricing tables for better conversion?

Currently I'm considering whether it is better to have the prices for my company as descending (i.e. starting with the highest) or ascending. The table is laid out horizontally and there are already ...
2
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2answers
133 views

Is it a good idea to include price in an ad?

Disclaimer: I have no idea where to ask this question. http://ux.stackexchange.com/ seems to be the best fit. Imagine we have an ad running on Facebook. Is it a good idea to include the price for the ...
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2answers
548 views

Home button best practices

I'm building a hosting company, there are buttons on the homepage that links to my main products, example: download bmml source – Wireframes created with Balsamiq Mockups Now, I really ...
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3answers
89 views

Where should you place pricing information so it is seen?

I am currently running a screencast service for developers who want to learn about python. I charge a small fee of 9 dollars a month. I have been good about emailing my potential customers or people ...
2
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7answers
164 views

Do savings and subtotal need to be displayed on a product page?

We are designing a product page and I think having money you saved and subtotal is redundant as it appears in cart and during checkout. My colleagues think "You saved a total of $XX.XX" is crucial. ...
9
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5answers
1k views

Is there any advantage in marketing my product for £99.99 instead of £100?

It's a wide-spread marketing technique that seems to have been around forever- selling products for £1.99, £9.99, £19.99, instead of £2, £10 and £20. Presumably the pyschology is that submliminally ...
9
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4answers
719 views

Is it still effective and appropriate to use psychological pricing for IT people?

I need to build pricing plan for service that will be used mainly by developers and designers. I can't decide what price to use, e.g. $20 or $19. I'm afraid that well-educated and smart people ...
4
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3answers
439 views

Would you hide prices for a B2B software on products' public site?

I'm working on a cloud based B2B software and top management is insisting we don't show the prices on our public site. I can't understand the reasoning behind this. How will this affect the customers ...
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3answers
1k views

Add to Cart to View Price

On e-commerce sites (such as Amazon and Newegg.com) pricing in some products will be hidden until you click a link to display the price in a modal/popup, or you are required to add the item to your ...
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1answer
86 views

How does publicly displaying market-based pricing affect sales?

I've seen a website promoting a software that shows a dynamic chart displaying the software price's variation over time : Saying : Pricing is market-based, increasing or decreasing ...
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1answer
220 views

Displaying varying prices

The holiday accommodations my company rents out have varying prices, depending on the day of arrival and the duration of the stay. Currently, these prices are charted in a scrollable table, with on ...
8
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1answer
400 views

How does the orientation of a pricing table affect conversion rates?

Do people buy more when products are presented horizontally across the page or when they are presented vertically on the left? My company is in the first stages of redesigning one of our e-commerce ...
92
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3answers
5k views

Psychology behind $0.99 for paid apps, but $1.00 for donation apps?

I've noticed a trend (at least on the Google Play store) of application prices ending in x.99, while 'donation' apps usually end on the dollar. I see the reasoning behind the psychology that makes a ...
16
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5answers
658 views

Which trial experience is better?

Imagine a professional online application in Flash or Silverlight that's being sold for around $15 per person. Which in your opinion is best for the first-time visitor? Give everyone access to all ...