Pricing is the act of determining and setting sale prices for an item. Often exact prices are determined by heuristics, microeconomic analysis, or as part of a wider pricing strategy. Pricing decisions impact on the user experience through psychological reactions to the price and the way that it is ...
8
votes
4answers
207 views
Is it still effective and appropriate to use psychological pricing for IT people?
I need to build pricing plan for service that will be used mainly by developers and designers. I can't decide what price to use, e.g. $20 or $19.
I'm afraid that well-educated and smart people ...
3
votes
3answers
92 views
Would you hide prices for a B2B software on products' public site?
I'm working on a cloud based B2B software and top management is insisting we don't show the prices on our public site. I can't understand the reasoning behind this. How will this affect the customers ...
15
votes
3answers
248 views
Add to Cart to View Price
On e-commerce sites (such as Amazon and Newegg.com) pricing in some products will be hidden until you click a link to display the price in a modal/popup, or you are required to add the item to your ...
4
votes
1answer
69 views
How does publicly displaying market-based pricing affect sales?
I've seen a website promoting a software that shows a dynamic chart displaying the software price's variation over time :
Saying :
Pricing is market-based, increasing or decreasing ...
4
votes
1answer
129 views
Displaying varying prices
The holiday accommodations my company rents out have varying prices, depending on the day of arrival and the duration of the stay. Currently, these prices are charted in a scrollable table, with on ...
8
votes
1answer
216 views
How does the orientation of a pricing table affect conversion rates?
Do people buy more when products are presented horizontally across the page or when they are presented vertically on the left?
My company is in the first stages of redesigning one of our e-commerce ...
76
votes
2answers
3k views
Psychology behind $0.99 for paid apps, but $1.00 for donation apps?
I've noticed a trend (at least on the Google Play store) of application prices ending in x.99, while 'donation' apps usually end on the dollar. I see the reasoning behind the psychology that makes a ...
16
votes
5answers
567 views
Which trial experience is better?
Imagine a professional online application in Flash or Silverlight that's being sold for around $15 per person. Which in your opinion is best for the first-time visitor?
Give everyone access to all ...
