a description of a user archetype that aids designers by allowing them to follow the mindset of specific types of users when test users are not available.

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15
votes
7answers
1k views

Constructing personas without user research

I'm in the position where I can not do proper user research for an upcoming project. I do have some information from the customer (their RFI and RFQ) but I don't feel that is really enough. How would ...
14
votes
5answers
841 views

Why Not Use a Real Person as a Persona?

My understanding of UX Personas is that they're descriptions of fictitious people designed to represent the common traits and attributes of a broader audience demographic. If that's the case, in what ...
13
votes
2answers
2k views

What research methods can I use to create personas?

My experience with personas has been from creating personas with data that already exists usually provided by the marketing team based on their research. How do you go about conducting research to ...
13
votes
2answers
20k views

example of a good software design document

Anyone got any online examples of good software design documents. I want personas, goals, scenarios and all that good stuff. I wish Cooper would have included a document with his books.
12
votes
6answers
644 views

How would you create and validate personas for something that is not a person

There are a few questions here about personas, and research methods that you might use in order to create them, (some of which I've answered at length). Examples include: What research methods can I ...
12
votes
5answers
369 views

Should we worry about dial up users?

I am looking to design a site which is going to be fairly image heavy and a question came up about what should we do if the users access it through a a dial up or a really low speed internet ...
11
votes
7answers
462 views

Is creating personas against the principles of User Centered Design? [closed]

I'm just running through an agency proposal and the misuse of personas has reared its ugly head again. I'm finding this is now a frequently reoccurring theme and so I thought I'd raise it as a ...
10
votes
4answers
2k views

How to recruit user test participants?

Where do you find participants for user tests and interviews for persona building? Is it OK to recruit them via an existing web site for example? How much do you pay them?
10
votes
6answers
886 views

Product Manager against personas

I'm having a problem conveying the benefits of personas. I'm working on a complex product and am trying to get my team to build/use personas. Thing is, I keep getting rejected on the claim of "What ...
9
votes
3answers
2k views

Is there a commonly-referenced example of a particularly well-designed persona?

I am looking to write up a review of the use of personas in the UX field and would like to use an example persona for reference/critique, but I'm concerned that whichever one I choose would be simply ...
8
votes
7answers
295 views

When to use data driven personas and when to make them up?

I'm studying HCI and the focus for persona creation on my course is resolutely that personas should be derived from user research data. I also attended adaptive path's uxintensive last year and the ...
8
votes
5answers
4k views

where to source images for personas [closed]

I've always used istockphoto to find images for personas but I'm finding it increasingly difficult to find 'real' looking people. I feel that the more real they look the more believable they are. But ...
7
votes
1answer
188 views

Quoting time and effort for UX research

Edit : I've added a little more detail to the main question here. There are many techniques and practices at our disposal to gain an understanding of the target audiences motivations and needs when ...
6
votes
4answers
279 views

Do you use Personas? [closed]

I wonder how many UX designers user Personas to create design.
6
votes
4answers
983 views

How do we validate our persona?

When we pursue our goal of ease of use for our users we sometimes use personas to test or guide our designs. And that’s all good – because it gives us a feeling of how a user would interpret the ...
6
votes
3answers
2k views

How do you source your persona photographs?

Like many of you I'm sure, I consider the creation of user personas to be a crucial part of the UCD process, particularly when starting a new project. While we all have our own techniques and styles ...
5
votes
2answers
248 views

Personas: Do you study current users, potential users, or both?

From my understanding of personas, one of the main purposes is to find out how your users behave and what their mental models of the system might be. I had always thought that, like in usability ...
5
votes
1answer
171 views

Should you make your design personas public?

I have used personas a lot in the design of various products, including IBM Sametime and Lotus Notes. I publicly blogged the draft personas and asked for feedback from the users themselves. The users ...
4
votes
4answers
136 views

How to enforce persona usage in company's design process?

Any idea how to force interaction designers to truly use personas and not just design based on assumptions or "hidden personas"? My company runs into this problem quite often. We conduct user research ...
4
votes
2answers
733 views

What is the difference between developing personas and scenarios?

Personas is more about who the user is, while scenarios are more about the situation the person is in. It sounds pretty simple to grasp, but when developing personas and scenarios the difference ...
4
votes
3answers
692 views

Why persona is said to be archetype and not stereotype?

I know, I'm going into the theoretical part instead of a simple practical question. But I think it's worth discussing here. Often it is said that Persona is archetype and not stereotype. Can anyone ...
4
votes
4answers
398 views

Can personas work for enterprise level software with 10+ archetypes?

I am developing a group of personas for a very complex piece of enterprise software. The problem I am having is that there are very distinct types of users, and I can't seem to boil them down to ...
4
votes
2answers
549 views

How to group users into personas

I'm freaking out! I've read more articles about personas than I can remember but there is one thing I can't seem to understand. And that is how do you group users into personas? What methods and ...
4
votes
2answers
118 views

Could cognitive style be transferred to personas?

According to Wikipedia, Cognitive Style is defined as this: Cognitive style or "thinking style" is a term used in cognitive psychology to describe the way individuals think, perceive and remember ...
4
votes
4answers
504 views

How to create cut-price personas using stakeholder interviews?

I'm involved in a project to build a new app. I would like to create personas but don't have the time or budget to find actual would-be users. Note: I've never created personas before and my agency ...
4
votes
2answers
129 views

I can't decide target audience

I'm a student doing a final study assignment at a company. I need to analyze their target audience, but that is still unknown to the company. I know who their clients are, but it's (as far as I know) ...
4
votes
2answers
326 views

What is a good UI metaphor for switching roles user plays in the application?

I am building a conference/tradeshow application where a user can assume multiple roles within the application and within a particular conference. For example a user can be an attendee, and have ...
4
votes
1answer
1k views

What is the difference between Scenario and User Journey?

I have been doing some research in order to understand what is an scenario and what is a user journey. As I understood, after you develop your personas then you can create the scenarios for each one. ...
4
votes
1answer
87 views

Existing user research for the freelancer?

What do you do when the users in your persona are relatively unavailable to you for testing out elements of a website? Is there existing research out there for the preferences of common user groups, ...
3
votes
4answers
682 views

what question should be asked to make a persona

I am currently designing an interview plan in order to make a persona for our products(an ERP software, already online). So here is the outline of the questions that i want to asked: know your user ...
3
votes
5answers
304 views

Personas without made up stuff?

I am currently putting together some personas and am creating a template that will be informed by user research. What I'm attempting to do is avoid the classic 'assumptive' persona and avoid adding ...
3
votes
2answers
264 views

Include user requirements in the persona document?

Do you include user requirements in the same document as in individual personas or do you keep them in separate files? In a typical persona document you explain the motivations behind the visit, ...
3
votes
2answers
169 views

How do you create personas with limited funds and access to the actual group you're trying to represent?

I work on my school's website and when I create personas I find myself just going off of what I think. I know that is dangerous but I don't really have the time to go out and study the specific people ...
3
votes
3answers
130 views

Are user able to accurately identify their persona? Or should the be able to?

We are currently developing Personas for our website and as part of the validation process we wanted to see if usability participants would be able to identify which persona segment they most closely ...
3
votes
2answers
59 views

Grouping participants in a card sort analysis?

Instead of having one large subject pool of card sorting participants, has anyone ever tried segmenting their participants with a supplemental survey to define which persona they may fall into? If so, ...
3
votes
1answer
937 views

How many people should I interview for creating a valid persona

How many people should you ideally (when time and money isn't a problem) interview before you could see clear patterns to create a valid persona? I've seen answers between 5 to 30. I'm working on a ...
3
votes
2answers
241 views

How to perform field studies and usability testing when your target group is e-commerce managers and business executives?

If you are working on a project aimed to this type of difficult to reach user and you still want to keep a proper Lean UX approach, how do you face the problem of finding users for gathering insights ...
2
votes
6answers
251 views

Should I always create personas for every UX project?

I normally create personas at the start of every UX project. However next UX project which I'm going to take on has an existing web site which is quite popular. And I have already used Google ...
2
votes
2answers
123 views

Does anyone use different levels of personas?

I'm not sure how to best represent different states of users during their time on my site. For example: New to your system: Billy Buyer Sally Surfer Familiar with your system: Billy Buyer ...
2
votes
2answers
429 views

When to use roles vs personas?

I am working on an web based application that is accessible by a small group of clients and their employees. I have been reading a lot about the development of personas but I'm not sure that that is ...
2
votes
2answers
79 views

Would you consider Trolls while creating personas?

I have this idea for a website that is suitable for heated discussions and foolhardy opinions, but I want to keep it clean and useful. While discussing the idea with some of my friends we identified ...
2
votes
1answer
88 views

How would you go about mapping personas to a product suite?

I've been tasked with creating a way to map personas onto our product suite. While I've worked with personas before, I haven't had to bind them to products (usually it's binding a product to a ...
2
votes
2answers
96 views

Guidelines for identifying “power users”?

Are there any guidelines for determining whether an audience type are "power users" and if their usage warrants more powerful features? For instance, could a user who orders products from a b2b ...
2
votes
2answers
143 views

What are some techniques to represent the relationship between roles and behavior in personas?

A hypothetical example: let's say I am researching software engineers, and my end goal is to build a new networking service for engineers. I might discover Amy, my 'storyteller' persona. In that ...
2
votes
2answers
229 views

What constitutes an effective Brand/System Persona?

I'm looking at the idea of creating a brand(or system) persona for the application I am working on. After reading the book 'Designing for Emotion'(and the corresponding list apart article) by Aarron ...
2
votes
2answers
116 views

Identifying a fair and representative set of users for interviews and persona development

How do you make sure you have a statistically representative and accurate sample of users from a population and what criteria would you base that sample on? I want to make sure that the people we ...
1
vote
3answers
893 views

Differences between Personas and Archetypes?

I am new to UX and just started using personas for validating the UX of an existing project, then I was pointed out the fact that since my 'personas' were created from observing existing users instead ...
1
vote
4answers
97 views

Do I need to create specific country personas for an international website?

I'm creating personas for an international website. The users from two countries, France and the UK, will use the same website to exchange money. There are specific segments of personas that I need ...
1
vote
2answers
400 views

Persona has to be a person? Difference between Brand ambassador, mascot and persona? Validating persona

Actually, these are three inter related sub questions. Q1. Does Persona have to be a person because ultimately whatever we will create (product/service) that will be used by human being only, and ...
1
vote
2answers
270 views

How to prioritize target groups for a web site?

When you're starting a corporate web site project and try to decide who your users are and what their goals are the list could be quit long. Whether you like it or not there will be a lot of different ...