a description of a user archetype that aids designers by allowing them to follow the mindset of specific types of users when test users are not available.

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20
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7answers
2k views

How do you build empathy for users that you don't relate to?

I'm currently working on defining and improving the way my company handles customer feedback and, in particular, feature/improvement requests. One challenge I have is that I don't empathise with our ...
15
votes
7answers
2k views

Constructing personas without user research

I'm in the position where I can not do proper user research for an upcoming project. I do have some information from the customer (their RFI and RFQ) but I don't feel that is really enough. How would ...
15
votes
5answers
999 views

Why Not Use a Real Person as a Persona?

My understanding of UX Personas is that they're descriptions of fictitious people designed to represent the common traits and attributes of a broader audience demographic. If that's the case, in what ...
14
votes
2answers
23k views

example of a good software design document

Anyone got any online examples of good software design documents. I want personas, goals, scenarios and all that good stuff. I wish Cooper would have included a document with his books.
13
votes
2answers
3k views

What research methods can I use to create personas?

My experience with personas has been from creating personas with data that already exists usually provided by the marketing team based on their research. How do you go about conducting research to ...
12
votes
6answers
693 views

How would you create and validate personas for something that is not a person

There are a few questions here about personas, and research methods that you might use in order to create them, (some of which I've answered at length). Examples include: What research methods can I ...
12
votes
5answers
387 views

Should we worry about dial up users?

I am looking to design a site which is going to be fairly image heavy and a question came up about what should we do if the users access it through a a dial up or a really low speed internet ...
11
votes
7answers
587 views

Is creating personas against the principles of User Centered Design? [closed]

I'm just running through an agency proposal and the misuse of personas has reared its ugly head again. I'm finding this is now a frequently reoccurring theme and so I thought I'd raise it as a ...
10
votes
4answers
2k views

How to recruit user test participants?

Where do you find participants for user tests and interviews for persona building? Is it OK to recruit them via an existing web site for example? How much do you pay them?
10
votes
6answers
953 views

Product Manager against personas

I'm having a problem conveying the benefits of personas. I'm working on a complex product and am trying to get my team to build/use personas. Thing is, I keep getting rejected on the claim of "What ...
10
votes
3answers
2k views

Is there a commonly-referenced example of a particularly well-designed persona?

I am looking to write up a review of the use of personas in the UX field and would like to use an example persona for reference/critique, but I'm concerned that whichever one I choose would be simply ...
9
votes
5answers
4k views

where to source images for personas [closed]

I've always used istockphoto to find images for personas but I'm finding it increasingly difficult to find 'real' looking people. I feel that the more real they look the more believable they are. But ...
8
votes
7answers
336 views

When to use data driven personas and when to make them up?

I'm studying HCI and the focus for persona creation on my course is resolutely that personas should be derived from user research data. I also attended adaptive path's uxintensive last year and the ...
8
votes
3answers
252 views

Why create fictive personas if a real person makes a perfect archetype?

Why I provide a lengthy description of my case StackExchange strives to have general questions with general answers, so that these can help the most people, and not just the person asking. So I ...
8
votes
5answers
183 views

Personas in enterprise web application systems

I'm involved in a project that will be replacing a student information system at a post-secondary institution. I would describe the scope of this project as very large, comprising of approximately ...
7
votes
4answers
323 views

Do you use Personas? [closed]

I wonder how many UX designers user Personas to create design.
7
votes
1answer
192 views

Quoting time and effort for UX research

Edit : I've added a little more detail to the main question here. There are many techniques and practices at our disposal to gain an understanding of the target audiences motivations and needs when ...
6
votes
3answers
3k views

How do you source your persona photographs?

Like many of you I'm sure, I consider the creation of user personas to be a crucial part of the UCD process, particularly when starting a new project. While we all have our own techniques and styles ...
6
votes
4answers
1k views

How do we validate our persona?

When we pursue our goal of ease of use for our users we sometimes use personas to test or guide our designs. And that’s all good – because it gives us a feeling of how a user would interpret the ...
5
votes
8answers
460 views

Personas without made up stuff?

I am currently putting together some personas and am creating a template that will be informed by user research. What I'm attempting to do is avoid the classic 'assumptive' persona and avoid adding ...
5
votes
2answers
276 views

Personas: Do you study current users, potential users, or both?

From my understanding of personas, one of the main purposes is to find out how your users behave and what their mental models of the system might be. I had always thought that, like in usability ...
5
votes
1answer
179 views

Should you make your design personas public?

I have used personas a lot in the design of various products, including IBM Sametime and Lotus Notes. I publicly blogged the draft personas and asked for feedback from the users themselves. The users ...
4
votes
4answers
148 views

How to enforce persona usage in company's design process?

Any idea how to force interaction designers to truly use personas and not just design based on assumptions or "hidden personas"? My company runs into this problem quite often. We conduct user research ...
4
votes
2answers
1k views

What is the difference between developing personas and scenarios?

Personas is more about who the user is, while scenarios are more about the situation the person is in. It sounds pretty simple to grasp, but when developing personas and scenarios the difference ...
4
votes
3answers
1k views

Why persona is said to be archetype and not stereotype?

I know, I'm going into the theoretical part instead of a simple practical question. But I think it's worth discussing here. Often it is said that Persona is archetype and not stereotype. Can anyone ...
4
votes
4answers
490 views

Can personas work for enterprise level software with 10+ archetypes?

I am developing a group of personas for a very complex piece of enterprise software. The problem I am having is that there are very distinct types of users, and I can't seem to boil them down to ...
4
votes
2answers
647 views

How to group users into personas

I'm freaking out! I've read more articles about personas than I can remember but there is one thing I can't seem to understand. And that is how do you group users into personas? What methods and ...
4
votes
2answers
130 views

Could cognitive style be transferred to personas?

According to Wikipedia, Cognitive Style is defined as this: Cognitive style or "thinking style" is a term used in cognitive psychology to describe the way individuals think, perceive and remember ...
4
votes
1answer
2k views

What is the difference between Scenario and User Journey?

I have been doing some research in order to understand what is an scenario and what is a user journey. As I understood, after you develop your personas then you can create the scenarios for each one. ...
4
votes
4answers
580 views

How to create cut-price personas using stakeholder interviews?

I'm involved in a project to build a new app. I would like to create personas but don't have the time or budget to find actual would-be users. Note: I've never created personas before and my agency ...
4
votes
2answers
151 views

I can't decide target audience

I'm a student doing a final study assignment at a company. I need to analyze their target audience, but that is still unknown to the company. I know who their clients are, but it's (as far as I know) ...
4
votes
2answers
465 views

What is a good UI metaphor for switching roles user plays in the application?

I am building a conference/tradeshow application where a user can assume multiple roles within the application and within a particular conference. For example a user can be an attendee, and have ...
4
votes
2answers
142 views

Is creating a user persona for a personal project needed?

Do you need to create a user persona for a personal project that you are going to add on your portfolio? I ask because if you do create a user persona, it will basically be invented and assuming since ...
4
votes
1answer
102 views

Existing user research for the freelancer?

What do you do when the users in your persona are relatively unavailable to you for testing out elements of a website? Is there existing research out there for the preferences of common user groups, ...
3
votes
4answers
979 views

what question should be asked to make a persona

I am currently designing an interview plan in order to make a persona for our products(an ERP software, already online). So here is the outline of the questions that i want to asked: know your user ...
3
votes
4answers
54 views

Writing persona narratives - about existing scenario vs envisioned end scenario

Question in short When writing personas, do I: 1. Describe them in their current situation using whatever tool they may be using, or with no tool 2. Describe them using the tool that I am ...
3
votes
2answers
299 views

Include user requirements in the persona document?

Do you include user requirements in the same document as in individual personas or do you keep them in separate files? In a typical persona document you explain the motivations behind the visit, ...
3
votes
1answer
88 views

Should persona be written at an epic, theme or story level?

The level of detail that a persona needs seems to be affected by at what level the persona helps move the design process along. My question rolls up to, do personas need to include enough details to ...
3
votes
2answers
196 views

How do you create personas with limited funds and access to the actual group you're trying to represent?

I work on my school's website and when I create personas I find myself just going off of what I think. I know that is dangerous but I don't really have the time to go out and study the specific people ...
3
votes
3answers
131 views

Are user able to accurately identify their persona? Or should the be able to?

We are currently developing Personas for our website and as part of the validation process we wanted to see if usability participants would be able to identify which persona segment they most closely ...
3
votes
2answers
125 views

Would you consider Trolls while creating personas?

I have this idea for a website that is suitable for heated discussions and foolhardy opinions, but I want to keep it clean and useful. While discussing the idea with some of my friends we identified ...
3
votes
2answers
127 views

Grouping participants in a card sort analysis?

Instead of having one large subject pool of card sorting participants, has anyone ever tried segmenting their participants with a supplemental survey to define which persona they may fall into? If so, ...
3
votes
1answer
1k views

How many people should I interview for creating a valid persona

How many people should you ideally (when time and money isn't a problem) interview before you could see clear patterns to create a valid persona? I've seen answers between 5 to 30. I'm working on a ...
3
votes
2answers
259 views

How to perform field studies and usability testing when your target group is e-commerce managers and business executives?

If you are working on a project aimed to this type of difficult to reach user and you still want to keep a proper Lean UX approach, how do you face the problem of finding users for gathering insights ...
3
votes
2answers
92 views

Is there a minimum viable number of personas you could use?

I seem to always end up making 5-8 personas in any business I work for. Sometimes we end up with more, but rarely (if ever) less. I love using personas and think they're an invaluable tool...but I ...
3
votes
1answer
69 views

Personas design and segmentation of research data

I'm working on a redesign project and time for personas design comes. I did a users research with 15 interviews and a survey which received about 120 responses. I read a lot about personas in past ...
3
votes
1answer
43 views

What is the best way to organize personas?

My team has a collection of different personas, some of which are customers, some users, and some are intermediaries that influence the purchases and . A persona map of these is pretty messy and I'm ...
2
votes
3answers
3k views

Differences between Personas and Archetypes?

I am new to UX and just started using personas for validating the UX of an existing project, then I was pointed out the fact that since my 'personas' were created from observing existing users instead ...
2
votes
6answers
292 views

Should I always create personas for every UX project?

I normally create personas at the start of every UX project. However next UX project which I'm going to take on has an existing web site which is quite popular. And I have already used Google ...
2
votes
2answers
133 views

Does anyone use different levels of personas?

I'm not sure how to best represent different states of users during their time on my site. For example: New to your system: Billy Buyer Sally Surfer Familiar with your system: Billy Buyer ...