a description of a user archetype that aids designers by allowing them to follow the mindset of specific types of users when test users are not available.

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How do you create real data backed personas for a simple marketing / lead generation website?

An effective website must meet both user and business requirements, right? In the case where a business simply needs to gather qualified leads and the user is simply trying to learn more about the ...
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How do I choose the right buyer persona to serve on my website?

In my (b2b) organization, we have created key buyer personas for each type of service we deliver. We want to focus on writing conversion oriented content for decision makers our website. But there are ...
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Different User Archetypes for Online Service

I'm working on designing the UX for a website that sells software. We are currently in the stage of developing user personas. These personas will help us shape the user experience of the website. In ...