An effective website must meet both user and business requirements, right? In the case where a business simply needs to gather qualified leads and the user is simply trying to learn more about the ...
In my (b2b) organization, we have created key buyer personas for each type of service we deliver. We want to focus on writing conversion oriented content for decision makers our website. But there are ...
I'm working on designing the UX for a website that sells software. We are currently in the stage of developing user personas. These personas will help us shape the user experience of the website. In ...