a description of a user archetype that aids designers by allowing them to follow the mindset of specific types of users when test users are not available.

learn more… | top users | synonyms

0
votes
2answers
159 views

How do you create real data backed personas for a simple marketing / lead generation website?

An effective website must meet both user and business requirements, right? In the case where a business simply needs to gather qualified leads and the user is simply trying to learn more about the ...
2
votes
1answer
76 views

How would you go about mapping personas to a product suite?

I've been tasked with creating a way to map personas onto our product suite. While I've worked with personas before, I haven't had to bind them to products (usually it's binding a product to a ...