a description of a user archetype that aids designers by allowing them to follow the mindset of specific types of users when test users are not available.

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How do you create real data backed personas for a simple marketing / lead generation website?

An effective website must meet both user and business requirements, right? In the case where a business simply needs to gather qualified leads and the user is simply trying to learn more about the ...
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Different User Archetypes for Online Service

I'm working on designing the UX for a website that sells software. We are currently in the stage of developing user personas. These personas will help us shape the user experience of the website. In ...