A description of a user archetype that aids designers by allowing them to follow the mindset of specific types of users when test users are not available.

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1answer
24 views

Which qualitative method is best used with Empathy approach?

I have recently been doing a research that involved focus-group, interview, observation and lastly a survey as data gathering and analysis of user behavioral, emotions, experience. I have read and ...
3
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3answers
94 views

How does the UX design process revolve around the user personas you've established?

After describing personas at the beginning of the UX project, how do you design with all of them in mind?? What if two personas don't see eye to eye culturally or philosophically, how does design ...
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1answer
79 views

Marketing Persona VS UX (Design) Persona

This would be my 2nd question in UX Stackexchange to clarify my understanding. I've been developing Persona for sometime but this is my first time to collaborate UX with Marketing Team. I found out ...
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2answers
46 views

Is it correct to design personas from use cases provided by stakeholder?

I am currently creating personas for a new project. I don't have any user data except for the use cases provided by the stakeholder.I did competitive analysis and identified few interaction issues(...
0
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1answer
22 views

Combining personas and profiles rather than using them separately

There are lots of articles explaining personas and user profiles separately, but not many that talk about the use of both assets together to create a more insightful and comprehensive picture of the ...
3
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3answers
121 views

Can I use 2 different User Journeys for the same Persona to show the flow of 2 different tasks that the user performs?

Can I use 2 different User Journeys for the same Persona to show the flow of 2 different tasks that the user performs? My user has to perform 2 main tasks in the platform, and the tasks are a bit ...
4
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4answers
312 views

How do you create real data backed personas for a simple marketing / lead generation website?

An effective website must meet both user and business requirements, right? In the case where a business simply needs to gather qualified leads and the user is simply trying to learn more about the ...
1
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1answer
37 views

how to define the roles in a messaging app (ie like whatsapp)

I'm currently building an app for instant messaging (similar to whatsapp).. in my requirements doc I'm trying to define the roles. Like in any messaging app, there is the person who's currently using ...
11
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3answers
2k views

How do you determine an appropriate number of personas? [duplicate]

I created 4 Personas for an online car reseller based on focus-group and analytics data. The head of sales pointed out that there are more user groups on our website. I know that usually 3 personas ...
1
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1answer
87 views

Empathy Map as alternative or addition to (ad hoc) personas?

Would you say an Empathy Map is an alternative approach to (ad hoc) personas or is it kind of an addition when you already have created personas (first the personas, second the empathy maps)? Like ...
3
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4answers
116 views

The Personal in Personas

Personas are a tool that is becoming ever more central to the UX experience. The utility in identifying representative users, their challenges, their needs, their context, etc... is fairly clear to ...
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5answers
91 views

How to verify if the personas are well done?

Tomorrow I'll start a new UX designer job, and the designer before me there made personas, but its are just prototypes. She said me that I should verify if its are well done. They didn't create this ...
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2answers
42 views

How to do Remote User -research?

Our product users are not local users instead they are going to be from other part of the world. How do i understand the user behavior towards product, personas, how do i draw user journey for those ...
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2answers
161 views

Best way to create user personas? [closed]

What is the best way to create user personas? Is it better practice to write it down on paper or type it on a program?
9
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4answers
372 views

Why create fictive personas if a real person makes a perfect archetype?

Why I provide a lengthy description of my case StackExchange strives to have general questions with general answers, so that these can help the most people, and not just the person asking. So I ...
0
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2answers
156 views

UX persona rules around using demographic data?

What are the rules around including stakeholder demographics in personas (ex: gender, age, race, nationality, etc)? Are any of these factors considered off limits or are these factors generally ...
1
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1answer
45 views

Where to get people for user research, case studies, and personas? [closed]

I'm trying to improve my skills in running Q&A's and writing case studies of people so I can fundamentally answer questions about what features are needed, and why. The problem I'm having is ...
3
votes
1answer
135 views

Personas design and segmentation of research data

I'm working on a redesign project and time for personas design comes. I did a users research with 15 interviews and a survey which received about 120 responses. I read a lot about personas in past ...
3
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4answers
123 views

Writing persona narratives - about existing scenario vs envisioned end scenario

Question in short When writing personas, do I: 1. Describe them in their current situation using whatever tool they may be using, or with no tool 2. Describe them using the tool that I am ...
7
votes
2answers
4k views

How do you source your persona photographs?

Like many of you I'm sure, I consider the creation of user personas to be a crucial part of the UCD process, particularly when starting a new project. While we all have our own techniques and styles ...
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8answers
583 views

Personas without made up stuff?

I am currently putting together some personas and am creating a template that will be informed by user research. What I'm attempting to do is avoid the classic 'assumptive' persona and avoid adding ...
3
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1answer
99 views

What is the best way to organize personas?

My team has a collection of different personas, some of which are customers, some users, and some are intermediaries that influence the purchases and . A persona map of these is pretty messy and I'm ...
8
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5answers
303 views

Personas in enterprise web application systems

I'm involved in a project that will be replacing a student information system at a post-secondary institution. I would describe the scope of this project as very large, comprising of approximately 200-...
3
votes
2answers
114 views

Is there a minimum viable number of personas you could use?

I seem to always end up making 5-8 personas in any business I work for. Sometimes we end up with more, but rarely (if ever) less. I love using personas and think they're an invaluable tool...but I ...
2
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1answer
213 views

Persona based navigation vs regular navigation?

In our redesign, our agency chose a persona based navigation where we had links to our top 4 personas in the primary nav (only items and no sub-menus). Each persona page provided content that are most ...
3
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1answer
117 views

Should persona be written at an epic, theme or story level?

The level of detail that a persona needs seems to be affected by at what level the persona helps move the design process along. My question rolls up to, do personas need to include enough details to ...
21
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7answers
2k views

How do you build empathy for users that you don't relate to?

I'm currently working on defining and improving the way my company handles customer feedback and, in particular, feature/improvement requests. One challenge I have is that I don't empathise with our ...
4
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2answers
184 views

Is creating a user persona for a personal project needed?

Do you need to create a user persona for a personal project that you are going to add on your portfolio? I ask because if you do create a user persona, it will basically be invented and assuming since ...
4
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2answers
157 views

Would you consider Trolls while creating personas?

I have this idea for a website that is suitable for heated discussions and foolhardy opinions, but I want to keep it clean and useful. While discussing the idea with some of my friends we identified ...
2
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1answer
122 views

How would you go about mapping personas to a product suite?

I've been tasked with creating a way to map personas onto our product suite. While I've worked with personas before, I haven't had to bind them to products (usually it's binding a product to a persona)...
10
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6answers
993 views

Product Manager against personas

I'm having a problem conveying the benefits of personas. I'm working on a complex product and am trying to get my team to build/use personas. Thing is, I keep getting rejected on the claim of "What ...
0
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1answer
50 views

User research sources [closed]

I want to do some user research for personas, and am looking for existing research already done by others on my intended audience (if such a thing exists). Do you know where can I find existing ...
3
votes
2answers
199 views

Grouping participants in a card sort analysis?

Instead of having one large subject pool of card sorting participants, has anyone ever tried segmenting their participants with a supplemental survey to define which persona they may fall into? If so, ...
10
votes
3answers
2k views

Is there a commonly-referenced example of a particularly well-designed persona?

I am looking to write up a review of the use of personas in the UX field and would like to use an example persona for reference/critique, but I'm concerned that whichever one I choose would be simply ...
4
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4answers
1k views

what question should be asked to make a persona

I am currently designing an interview plan in order to make a persona for our products(an ERP software, already online). So here is the outline of the questions that i want to asked: know your user (...
3
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2answers
218 views

Guidelines for identifying “power users”?

Are there any guidelines for determining whether an audience type are "power users" and if their usage warrants more powerful features? For instance, could a user who orders products from a b2b ...
13
votes
2answers
4k views

What research methods can I use to create personas?

My experience with personas has been from creating personas with data that already exists usually provided by the marketing team based on their research. How do you go about conducting research to ...
0
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4answers
205 views

Is there any software or web service that helps with the creation of Personas? [closed]

Totally new to this Persona thing, and I'm going to attempt creating one for the next project, still at the point of interviewing people to get the information needed to create a persona. The ...
2
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3answers
6k views

Differences between Personas and Archetypes?

I am new to UX and just started using personas for validating the UX of an existing project, then I was pointed out the fact that since my 'personas' were created from observing existing users instead ...
4
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2answers
592 views

What is a good UI metaphor for switching roles user plays in the application?

I am building a conference/tradeshow application where a user can assume multiple roles within the application and within a particular conference. For example a user can be an attendee, and have ...
1
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2answers
306 views

Personas mini focus groups vs one on one interviews

I am currently about to embark on project creating personas (they are actually an update but we're starting from scratch, as the current ones are really old). The recruitment has been completed and ...
15
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7answers
2k views

Constructing personas without user research

I'm in the position where I can not do proper user research for an upcoming project. I do have some information from the customer (their RFI and RFQ) but I don't feel that is really enough. How would ...
4
votes
2answers
736 views

How to group users into personas

I'm freaking out! I've read more articles about personas than I can remember but there is one thing I can't seem to understand. And that is how do you group users into personas? What methods and ...
1
vote
1answer
90 views

What is the best practice to map client (not user) objectives/needs?

I am working on developing an updated interface to a pre-existing set of services in the form of a web app. We have a limited number of clients (20ish) about 170ish users. I've been interviewing ...
1
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4answers
138 views

Do I need to create specific country personas for an international website?

I'm creating personas for an international website. The users from two countries, France and the UK, will use the same website to exchange money. There are specific segments of personas that I need ...
2
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2answers
1k views

When to use roles vs personas?

I am working on an web based application that is accessible by a small group of clients and their employees. I have been reading a lot about the development of personas but I'm not sure that that is ...
4
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2answers
147 views

Could cognitive style be transferred to personas?

According to Wikipedia, Cognitive Style is defined as this: Cognitive style or "thinking style" is a term used in cognitive psychology to describe the way individuals think, perceive and remember ...
4
votes
4answers
685 views

How to create cut-price personas using stakeholder interviews?

I'm involved in a project to build a new app. I would like to create personas but don't have the time or budget to find actual would-be users. Note: I've never created personas before and my agency ...
3
votes
2answers
208 views

How do you create personas with limited funds and access to the actual group you're trying to represent?

I work on my school's website and when I create personas I find myself just going off of what I think. I know that is dangerous but I don't really have the time to go out and study the specific people ...
4
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2answers
2k views

What is the difference between developing personas and scenarios?

Personas is more about who the user is, while scenarios are more about the situation the person is in. It sounds pretty simple to grasp, but when developing personas and scenarios the difference ...