a description of a user archetype that aids designers by allowing them to follow the mindset of specific types of users when test users are not available.

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11
votes
7answers
434 views

Is creating personas against the principles of User Centered Design? [closed]

I'm just running through an agency proposal and the misuse of personas has reared its ugly head again. I'm finding this is now a frequently reoccurring theme and so I thought I'd raise it as a ...
8
votes
7answers
287 views

When to use data driven personas and when to make them up?

I'm studying HCI and the focus for persona creation on my course is resolutely that personas should be derived from user research data. I also attended adaptive path's uxintensive last year and the ...
6
votes
4answers
253 views

Do you use Personas? [closed]

I wonder how many UX designers user Personas to create design.