A description of a user archetype that aids designers by allowing them to follow the mindset of specific types of users when test users are not available.

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7
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4answers
2k views

How do we validate our persona?

When we pursue our goal of ease of use for our users we sometimes use personas to test or guide our designs. And that’s all good – because it gives us a feeling of how a user would interpret the ...
3
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2answers
344 views

Include user requirements in the persona document?

Do you include user requirements in the same document as in individual personas or do you keep them in separate files? In a typical persona document you explain the motivations behind the visit, ...
3
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1answer
2k views

How many people should I interview for creating a valid persona

How many people should you ideally (when time and money isn't a problem) interview before you could see clear patterns to create a valid persona? I've seen answers between 5 to 30. I'm working on a ...
4
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2answers
730 views

How to group users into personas

I'm freaking out! I've read more articles about personas than I can remember but there is one thing I can't seem to understand. And that is how do you group users into personas? What methods and ...
4
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4answers
680 views

How to create cut-price personas using stakeholder interviews?

I'm involved in a project to build a new app. I would like to create personas but don't have the time or budget to find actual would-be users. Note: I've never created personas before and my agency ...
13
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2answers
4k views

What research methods can I use to create personas?

My experience with personas has been from creating personas with data that already exists usually provided by the marketing team based on their research. How do you go about conducting research to ...
0
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4answers
793 views

How to find the target user groups for an app?

I would like to know if there is a general way of finding target user groups for simple mobile apps. In this instance, it might be a simple webapp or an iPhone app which allows users to send real ...
10
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3answers
2k views

Is there a commonly-referenced example of a particularly well-designed persona?

I am looking to write up a review of the use of personas in the UX field and would like to use an example persona for reference/critique, but I'm concerned that whichever one I choose would be simply ...
5
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1answer
184 views

Should you make your design personas public?

I have used personas a lot in the design of various products, including IBM Sametime and Lotus Notes. I publicly blogged the draft personas and asked for feedback from the users themselves. The users ...
2
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2answers
136 views

Does anyone use different levels of personas?

I'm not sure how to best represent different states of users during their time on my site. For example: New to your system: Billy Buyer Sally Surfer Familiar with your system: Billy Buyer ...
2
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2answers
250 views

What constitutes an effective Brand/System Persona?

I'm looking at the idea of creating a brand(or system) persona for the application I am working on. After reading the book 'Designing for Emotion'(and the corresponding list apart article) by Aarron ...
5
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2answers
306 views

Personas: Do you study current users, potential users, or both?

From my understanding of personas, one of the main purposes is to find out how your users behave and what their mental models of the system might be. I had always thought that, like in usability ...
1
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2answers
327 views

How to prioritize target groups for a web site?

When you're starting a corporate web site project and try to decide who your users are and what their goals are the list could be quit long. Whether you like it or not there will be a lot of different ...
10
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4answers
2k views

How to recruit user test participants?

Where do you find participants for user tests and interviews for persona building? Is it OK to recruit them via an existing web site for example? How much do you pay them?
1
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0answers
46 views

How to build a site targetet to well paid male company managers [closed]

I'm building a global web site that is targeted to well-paid male company managers. In what way should this user profile direct my user interface decisions? For example they will not have much time ...
4
votes
4answers
610 views

Can personas work for enterprise level software with 10+ archetypes?

I am developing a group of personas for a very complex piece of enterprise software. The problem I am having is that there are very distinct types of users, and I can't seem to boil them down to fewer....
3
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3answers
133 views

Are user able to accurately identify their persona? Or should the be able to?

We are currently developing Personas for our website and as part of the validation process we wanted to see if usability participants would be able to identify which persona segment they most closely ...
3
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2answers
264 views

How to perform field studies and usability testing when your target group is e-commerce managers and business executives?

If you are working on a project aimed to this type of difficult to reach user and you still want to keep a proper Lean UX approach, how do you face the problem of finding users for gathering insights ...
2
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2answers
123 views

Identifying a fair and representative set of users for interviews and persona development

How do you make sure you have a statistically representative and accurate sample of users from a population and what criteria would you base that sample on? I want to make sure that the people we ...
4
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4answers
1k views

what question should be asked to make a persona

I am currently designing an interview plan in order to make a persona for our products(an ERP software, already online). So here is the outline of the questions that i want to asked: know your user (...
7
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3answers
4k views

How do you source your persona photographs?

Like many of you I'm sure, I consider the creation of user personas to be a crucial part of the UCD process, particularly when starting a new project. While we all have our own techniques and styles ...
16
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5answers
1k views

Why Not Use a Real Person as a Persona?

My understanding of UX Personas is that they're descriptions of fictitious people designed to represent the common traits and attributes of a broader audience demographic. If that's the case, in what ...
7
votes
1answer
197 views

Quoting time and effort for UX research

Edit : I've added a little more detail to the main question here. There are many techniques and practices at our disposal to gain an understanding of the target audiences motivations and needs when ...
14
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2answers
26k views

example of a good software design document

Anyone got any online examples of good software design documents. I want personas, goals, scenarios and all that good stuff. I wish Cooper would have included a document with his books.
15
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7answers
2k views

Constructing personas without user research

I'm in the position where I can not do proper user research for an upcoming project. I do have some information from the customer (their RFI and RFQ) but I don't feel that is really enough. How would ...
10
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5answers
5k views

where to source images for personas [closed]

I've always used istockphoto to find images for personas but I'm finding it increasingly difficult to find 'real' looking people. I feel that the more real they look the more believable they are. But ...
11
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7answers
675 views

Is creating personas against the principles of User Centered Design? [closed]

I'm just running through an agency proposal and the misuse of personas has reared its ugly head again. I'm finding this is now a frequently reoccurring theme and so I thought I'd raise it as a ...
8
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7answers
389 views

When to use data driven personas and when to make them up?

I'm studying HCI and the focus for persona creation on my course is resolutely that personas should be derived from user research data. I also attended adaptive path's uxintensive last year and the ...
7
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4answers
354 views

Do you use Personas? [closed]

I wonder how many UX designers user Personas to create design.