4
votes
4answers
124 views

How to enforce persona usage in company's design process?

Any idea how to force interaction designers to truly use personas and not just design based on assumptions or "hidden personas"? My company runs into this problem quite often. We conduct user research ...
1
vote
2answers
330 views

Persona has to be a person? Difference between Brand ambassador, mascot and persona? Validating persona

Actually, these are three inter related sub questions. Q1. Does Persona have to be a person because ultimately whatever we will create (product/service) that will be used by human being only, and ...
11
votes
7answers
432 views

Is creating personas against the principles of User Centered Design? [closed]

I'm just running through an agency proposal and the misuse of personas has reared its ugly head again. I'm finding this is now a frequently reoccurring theme and so I thought I'd raise it as a ...
8
votes
7answers
287 views

When to use data driven personas and when to make them up?

I'm studying HCI and the focus for persona creation on my course is resolutely that personas should be derived from user research data. I also attended adaptive path's uxintensive last year and the ...