a description of a user archetype that aids designers by allowing them to follow the mindset of specific types of users when test users are not available.

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3
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1answer
68 views

Personas design and segmentation of research data

I'm working on a redesign project and time for personas design comes. I did a users research with 15 interviews and a survey which received about 120 responses. I read a lot about personas in past ...
8
votes
3answers
246 views

Why create fictive personas if a real person makes a perfect archetype?

Why I provide a lengthy description of my case StackExchange strives to have general questions with general answers, so that these can help the most people, and not just the person asking. So I ...
3
votes
4answers
53 views

Writing persona narratives - about existing scenario vs envisioned end scenario

Question in short When writing personas, do I: 1. Describe them in their current situation using whatever tool they may be using, or with no tool 2. Describe them using the tool that I am ...
3
votes
1answer
43 views

What is the best way to organize personas?

My team has a collection of different personas, some of which are customers, some users, and some are intermediaries that influence the purchases and . A persona map of these is pretty messy and I'm ...
8
votes
5answers
182 views

Personas in enterprise web application systems

I'm involved in a project that will be replacing a student information system at a post-secondary institution. I would describe the scope of this project as very large, comprising of approximately ...
3
votes
2answers
91 views

Is there a minimum viable number of personas you could use?

I seem to always end up making 5-8 personas in any business I work for. Sometimes we end up with more, but rarely (if ever) less. I love using personas and think they're an invaluable tool...but I ...
2
votes
1answer
91 views

Persona based navigation vs regular navigation?

In our redesign, our agency chose a persona based navigation where we had links to our top 4 personas in the primary nav (only items and no sub-menus). Each persona page provided content that are most ...
0
votes
0answers
16 views

Is personas based on real users? [duplicate]

Today I met more than 10 users for a software which is going to be developed. Now I am trying to make personas but i am stuck. Should I pick one of them or just make a fake that covers all of their ...
0
votes
0answers
27 views

How do I choose the right buyer persona to serve on my website?

In my (b2b) organization, we have created key buyer personas for each type of service we deliver. We want to focus on writing conversion oriented content for decision makers our website. But there are ...
3
votes
1answer
88 views

Should persona be written at an epic, theme or story level?

The level of detail that a persona needs seems to be affected by at what level the persona helps move the design process along. My question rolls up to, do personas need to include enough details to ...
20
votes
7answers
2k views

How do you build empathy for users that you don't relate to?

I'm currently working on defining and improving the way my company handles customer feedback and, in particular, feature/improvement requests. One challenge I have is that I don't empathise with our ...
4
votes
2answers
142 views

Is creating a user persona for a personal project needed?

Do you need to create a user persona for a personal project that you are going to add on your portfolio? I ask because if you do create a user persona, it will basically be invented and assuming since ...
-2
votes
2answers
96 views

Best way to create user personas?

What is the best way to create user personas? Is it better practice to write it down on paper or type it on a program?
3
votes
2answers
125 views

Would you consider Trolls while creating personas?

I have this idea for a website that is suitable for heated discussions and foolhardy opinions, but I want to keep it clean and useful. While discussing the idea with some of my friends we identified ...
0
votes
0answers
24 views

Different User Archetypes for Online Service

I'm working on designing the UX for a website that sells software. We are currently in the stage of developing user personas. These personas will help us shape the user experience of the website. In ...
10
votes
6answers
951 views

Product Manager against personas

I'm having a problem conveying the benefits of personas. I'm working on a complex product and am trying to get my team to build/use personas. Thing is, I keep getting rejected on the claim of "What ...
0
votes
1answer
42 views

User research sources [closed]

I want to do some user research for personas, and am looking for existing research already done by others on my intended audience (if such a thing exists). Do you know where can I find existing ...
2
votes
1answer
110 views

How would you go about mapping personas to a product suite?

I've been tasked with creating a way to map personas onto our product suite. While I've worked with personas before, I haven't had to bind them to products (usually it's binding a product to a ...
3
votes
2answers
125 views

Grouping participants in a card sort analysis?

Instead of having one large subject pool of card sorting participants, has anyone ever tried segmenting their participants with a supplemental survey to define which persona they may fall into? If so, ...
2
votes
2answers
145 views

Guidelines for identifying “power users”?

Are there any guidelines for determining whether an audience type are "power users" and if their usage warrants more powerful features? For instance, could a user who orders products from a b2b ...
0
votes
4answers
183 views

Is there any software or web service that helps with the creation of Personas? [closed]

Totally new to this Persona thing, and I'm going to attempt creating one for the next project, still at the point of interviewing people to get the information needed to create a persona. The ...
2
votes
3answers
3k views

Differences between Personas and Archetypes?

I am new to UX and just started using personas for validating the UX of an existing project, then I was pointed out the fact that since my 'personas' were created from observing existing users instead ...
1
vote
2answers
222 views

Personas mini focus groups vs one on one interviews

I am currently about to embark on project creating personas (they are actually an update but we're starting from scratch, as the current ones are really old). The recruitment has been completed and ...
1
vote
1answer
74 views

What is the best practice to map client (not user) objectives/needs?

I am working on developing an updated interface to a pre-existing set of services in the form of a web app. We have a limited number of clients (20ish) about 170ish users. I've been interviewing ...
2
votes
2answers
756 views

When to use roles vs personas?

I am working on an web based application that is accessible by a small group of clients and their employees. I have been reading a lot about the development of personas but I'm not sure that that is ...
1
vote
4answers
118 views

Do I need to create specific country personas for an international website?

I'm creating personas for an international website. The users from two countries, France and the UK, will use the same website to exchange money. There are specific segments of personas that I need ...
5
votes
8answers
460 views

Personas without made up stuff?

I am currently putting together some personas and am creating a template that will be informed by user research. What I'm attempting to do is avoid the classic 'assumptive' persona and avoid adding ...
4
votes
2answers
130 views

Could cognitive style be transferred to personas?

According to Wikipedia, Cognitive Style is defined as this: Cognitive style or "thinking style" is a term used in cognitive psychology to describe the way individuals think, perceive and remember ...
2
votes
2answers
237 views

How do you create real data backed personas for a simple marketing / lead generation website?

An effective website must meet both user and business requirements, right? In the case where a business simply needs to gather qualified leads and the user is simply trying to learn more about the ...
3
votes
2answers
196 views

How do you create personas with limited funds and access to the actual group you're trying to represent?

I work on my school's website and when I create personas I find myself just going off of what I think. I know that is dangerous but I don't really have the time to go out and study the specific people ...
4
votes
2answers
1k views

What is the difference between developing personas and scenarios?

Personas is more about who the user is, while scenarios are more about the situation the person is in. It sounds pretty simple to grasp, but when developing personas and scenarios the difference ...
2
votes
6answers
292 views

Should I always create personas for every UX project?

I normally create personas at the start of every UX project. However next UX project which I'm going to take on has an existing web site which is quite popular. And I have already used Google ...
2
votes
2answers
190 views

What are some techniques to represent the relationship between roles and behavior in personas?

A hypothetical example: let's say I am researching software engineers, and my end goal is to build a new networking service for engineers. I might discover Amy, my 'storyteller' persona. In that ...
4
votes
4answers
146 views

How to enforce persona usage in company's design process?

Any idea how to force interaction designers to truly use personas and not just design based on assumptions or "hidden personas"? My company runs into this problem quite often. We conduct user research ...
4
votes
3answers
1k views

Why persona is said to be archetype and not stereotype?

I know, I'm going into the theoretical part instead of a simple practical question. But I think it's worth discussing here. Often it is said that Persona is archetype and not stereotype. Can anyone ...
1
vote
2answers
615 views

Persona has to be a person? Difference between Brand ambassador, mascot and persona? Validating persona

Actually, these are three inter related sub questions. Q1. Does Persona have to be a person because ultimately whatever we will create (product/service) that will be used by human being only, and ...
4
votes
2answers
151 views

I can't decide target audience

I'm a student doing a final study assignment at a company. I need to analyze their target audience, but that is still unknown to the company. I know who their clients are, but it's (as far as I know) ...
4
votes
1answer
102 views

Existing user research for the freelancer?

What do you do when the users in your persona are relatively unavailable to you for testing out elements of a website? Is there existing research out there for the preferences of common user groups, ...
4
votes
2answers
464 views

What is a good UI metaphor for switching roles user plays in the application?

I am building a conference/tradeshow application where a user can assume multiple roles within the application and within a particular conference. For example a user can be an attendee, and have ...
12
votes
5answers
386 views

Should we worry about dial up users?

I am looking to design a site which is going to be fairly image heavy and a question came up about what should we do if the users access it through a a dial up or a really low speed internet ...
4
votes
1answer
2k views

What is the difference between Scenario and User Journey?

I have been doing some research in order to understand what is an scenario and what is a user journey. As I understood, after you develop your personas then you can create the scenarios for each one. ...
12
votes
6answers
692 views

How would you create and validate personas for something that is not a person

There are a few questions here about personas, and research methods that you might use in order to create them, (some of which I've answered at length). Examples include: What research methods can I ...
6
votes
4answers
1k views

How do we validate our persona?

When we pursue our goal of ease of use for our users we sometimes use personas to test or guide our designs. And that’s all good – because it gives us a feeling of how a user would interpret the ...
3
votes
2answers
299 views

Include user requirements in the persona document?

Do you include user requirements in the same document as in individual personas or do you keep them in separate files? In a typical persona document you explain the motivations behind the visit, ...
3
votes
1answer
1k views

How many people should I interview for creating a valid persona

How many people should you ideally (when time and money isn't a problem) interview before you could see clear patterns to create a valid persona? I've seen answers between 5 to 30. I'm working on a ...
4
votes
2answers
647 views

How to group users into personas

I'm freaking out! I've read more articles about personas than I can remember but there is one thing I can't seem to understand. And that is how do you group users into personas? What methods and ...
4
votes
4answers
580 views

How to create cut-price personas using stakeholder interviews?

I'm involved in a project to build a new app. I would like to create personas but don't have the time or budget to find actual would-be users. Note: I've never created personas before and my agency ...
13
votes
2answers
3k views

What research methods can I use to create personas?

My experience with personas has been from creating personas with data that already exists usually provided by the marketing team based on their research. How do you go about conducting research to ...
-1
votes
4answers
553 views

How to find the target user groups for an app?

I would like to know if there is a general way of finding target user groups for simple mobile apps. In this instance, it might be a simple webapp or an iPhone app which allows users to send real ...
10
votes
3answers
2k views

Is there a commonly-referenced example of a particularly well-designed persona?

I am looking to write up a review of the use of personas in the UX field and would like to use an example persona for reference/critique, but I'm concerned that whichever one I choose would be simply ...