A description of a user archetype that aids designers by allowing them to follow the mindset of specific types of users when test users are not available.

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3
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2answers
58 views

Can I use 2 different User Journeys for the same Persona to show the flow of 2 different tasks that the user performs?

Can I use 2 different User Journeys for the same Persona to show the flow of 2 different tasks that the user performs? My user has to perform 2 main tasks in the platform, and the tasks are a bit ...
1
vote
1answer
25 views

how to define the roles in a messaging app (ie like whatsapp)

I'm currently building an app for instant messaging (similar to whatsapp).. in my requirements doc I'm trying to define the roles. Like in any messaging app, there is the person who's currently using ...
11
votes
3answers
2k views

How do you determine an appropriate number of personas? [duplicate]

I created 4 Personas for an online car reseller based on focus-group and analytics data. The head of sales pointed out that there are more user groups on our website. I know that usually 3 personas ...
1
vote
1answer
67 views

Empathy Map as alternative or addition to (ad hoc) personas?

Would you say an Empathy Map is an alternative approach to (ad hoc) personas or is it kind of an addition when you already have created personas (first the personas, second the empathy maps)? Like ...
3
votes
4answers
111 views

The Personal in Personas

Personas are a tool that is becoming ever more central to the UX experience. The utility in identifying representative users, their challenges, their needs, their context, etc... is fairly clear to ...
0
votes
5answers
85 views

How to verify if the personas are well done?

Tomorrow I'll start a new UX designer job, and the designer before me there made personas, but its are just prototypes. She said me that I should verify if its are well done. They didn't create this ...
0
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2answers
41 views

How to do Remote User -research?

Our product users are not local users instead they are going to be from other part of the world. How do i understand the user behavior towards product, personas, how do i draw user journey for those ...
0
votes
2answers
126 views

UX persona rules around using demographic data?

What are the rules around including stakeholder demographics in personas (ex: gender, age, race, nationality, etc)? Are any of these factors considered off limits or are these factors generally ...
1
vote
1answer
42 views

Where to get people for user research, case studies, and personas? [closed]

I'm trying to improve my skills in running Q&A's and writing case studies of people so I can fundamentally answer questions about what features are needed, and why. The problem I'm having is ...
3
votes
1answer
128 views

Personas design and segmentation of research data

I'm working on a redesign project and time for personas design comes. I did a users research with 15 interviews and a survey which received about 120 responses. I read a lot about personas in past ...
9
votes
4answers
357 views

Why create fictive personas if a real person makes a perfect archetype?

Why I provide a lengthy description of my case StackExchange strives to have general questions with general answers, so that these can help the most people, and not just the person asking. So I ...
3
votes
4answers
118 views

Writing persona narratives - about existing scenario vs envisioned end scenario

Question in short When writing personas, do I: 1. Describe them in their current situation using whatever tool they may be using, or with no tool 2. Describe them using the tool that I am ...
3
votes
1answer
88 views

What is the best way to organize personas?

My team has a collection of different personas, some of which are customers, some users, and some are intermediaries that influence the purchases and . A persona map of these is pretty messy and I'm ...
8
votes
5answers
281 views

Personas in enterprise web application systems

I'm involved in a project that will be replacing a student information system at a post-secondary institution. I would describe the scope of this project as very large, comprising of approximately ...
3
votes
2answers
113 views

Is there a minimum viable number of personas you could use?

I seem to always end up making 5-8 personas in any business I work for. Sometimes we end up with more, but rarely (if ever) less. I love using personas and think they're an invaluable tool...but I ...
2
votes
1answer
196 views

Persona based navigation vs regular navigation?

In our redesign, our agency chose a persona based navigation where we had links to our top 4 personas in the primary nav (only items and no sub-menus). Each persona page provided content that are most ...
3
votes
1answer
114 views

Should persona be written at an epic, theme or story level?

The level of detail that a persona needs seems to be affected by at what level the persona helps move the design process along. My question rolls up to, do personas need to include enough details to ...
21
votes
7answers
2k views

How do you build empathy for users that you don't relate to?

I'm currently working on defining and improving the way my company handles customer feedback and, in particular, feature/improvement requests. One challenge I have is that I don't empathise with our ...
4
votes
2answers
178 views

Is creating a user persona for a personal project needed?

Do you need to create a user persona for a personal project that you are going to add on your portfolio? I ask because if you do create a user persona, it will basically be invented and assuming since ...
-1
votes
2answers
155 views

Best way to create user personas? [closed]

What is the best way to create user personas? Is it better practice to write it down on paper or type it on a program?
4
votes
2answers
155 views

Would you consider Trolls while creating personas?

I have this idea for a website that is suitable for heated discussions and foolhardy opinions, but I want to keep it clean and useful. While discussing the idea with some of my friends we identified ...
10
votes
6answers
990 views

Product Manager against personas

I'm having a problem conveying the benefits of personas. I'm working on a complex product and am trying to get my team to build/use personas. Thing is, I keep getting rejected on the claim of "What ...
0
votes
1answer
46 views

User research sources [closed]

I want to do some user research for personas, and am looking for existing research already done by others on my intended audience (if such a thing exists). Do you know where can I find existing ...
2
votes
1answer
120 views

How would you go about mapping personas to a product suite?

I've been tasked with creating a way to map personas onto our product suite. While I've worked with personas before, I haven't had to bind them to products (usually it's binding a product to a ...
3
votes
2answers
185 views

Grouping participants in a card sort analysis?

Instead of having one large subject pool of card sorting participants, has anyone ever tried segmenting their participants with a supplemental survey to define which persona they may fall into? If so, ...
2
votes
2answers
206 views

Guidelines for identifying “power users”?

Are there any guidelines for determining whether an audience type are "power users" and if their usage warrants more powerful features? For instance, could a user who orders products from a b2b ...
0
votes
4answers
203 views

Is there any software or web service that helps with the creation of Personas? [closed]

Totally new to this Persona thing, and I'm going to attempt creating one for the next project, still at the point of interviewing people to get the information needed to create a persona. The ...
2
votes
3answers
5k views

Differences between Personas and Archetypes?

I am new to UX and just started using personas for validating the UX of an existing project, then I was pointed out the fact that since my 'personas' were created from observing existing users instead ...
1
vote
2answers
291 views

Personas mini focus groups vs one on one interviews

I am currently about to embark on project creating personas (they are actually an update but we're starting from scratch, as the current ones are really old). The recruitment has been completed and ...
1
vote
1answer
89 views

What is the best practice to map client (not user) objectives/needs?

I am working on developing an updated interface to a pre-existing set of services in the form of a web app. We have a limited number of clients (20ish) about 170ish users. I've been interviewing ...
2
votes
2answers
1k views

When to use roles vs personas?

I am working on an web based application that is accessible by a small group of clients and their employees. I have been reading a lot about the development of personas but I'm not sure that that is ...
1
vote
4answers
136 views

Do I need to create specific country personas for an international website?

I'm creating personas for an international website. The users from two countries, France and the UK, will use the same website to exchange money. There are specific segments of personas that I need ...
5
votes
8answers
564 views

Personas without made up stuff?

I am currently putting together some personas and am creating a template that will be informed by user research. What I'm attempting to do is avoid the classic 'assumptive' persona and avoid adding ...
4
votes
2answers
144 views

Could cognitive style be transferred to personas?

According to Wikipedia, Cognitive Style is defined as this: Cognitive style or "thinking style" is a term used in cognitive psychology to describe the way individuals think, perceive and remember ...
4
votes
4answers
309 views

How do you create real data backed personas for a simple marketing / lead generation website?

An effective website must meet both user and business requirements, right? In the case where a business simply needs to gather qualified leads and the user is simply trying to learn more about the ...
3
votes
2answers
207 views

How do you create personas with limited funds and access to the actual group you're trying to represent?

I work on my school's website and when I create personas I find myself just going off of what I think. I know that is dangerous but I don't really have the time to go out and study the specific people ...
4
votes
2answers
2k views

What is the difference between developing personas and scenarios?

Personas is more about who the user is, while scenarios are more about the situation the person is in. It sounds pretty simple to grasp, but when developing personas and scenarios the difference ...
2
votes
6answers
317 views

Should I always create personas for every UX project?

I normally create personas at the start of every UX project. However next UX project which I'm going to take on has an existing web site which is quite popular. And I have already used Google ...
2
votes
2answers
224 views

What are some techniques to represent the relationship between roles and behavior in personas?

A hypothetical example: let's say I am researching software engineers, and my end goal is to build a new networking service for engineers. I might discover Amy, my 'storyteller' persona. In that ...
4
votes
4answers
163 views

How to enforce persona usage in company's design process?

Any idea how to force interaction designers to truly use personas and not just design based on assumptions or "hidden personas"? My company runs into this problem quite often. We conduct user research ...
5
votes
3answers
1k views

Why persona is said to be archetype and not stereotype?

I know, I'm going into the theoretical part instead of a simple practical question. But I think it's worth discussing here. Often it is said that Persona is archetype and not stereotype. Can anyone ...
1
vote
2answers
790 views

Persona has to be a person? Difference between Brand ambassador, mascot and persona? Validating persona

Actually, these are three inter related sub questions. Q1. Does Persona have to be a person because ultimately whatever we will create (product/service) that will be used by human being only, and ...
4
votes
2answers
164 views

I can't decide target audience

I'm a student doing a final study assignment at a company. I need to analyze their target audience, but that is still unknown to the company. I know who their clients are, but it's (as far as I know) ...
5
votes
1answer
114 views

Existing user research for the freelancer?

What do you do when the users in your persona are relatively unavailable to you for testing out elements of a website? Is there existing research out there for the preferences of common user groups, ...
4
votes
2answers
568 views

What is a good UI metaphor for switching roles user plays in the application?

I am building a conference/tradeshow application where a user can assume multiple roles within the application and within a particular conference. For example a user can be an attendee, and have ...
12
votes
5answers
395 views

Should we worry about dial up users?

I am looking to design a site which is going to be fairly image heavy and a question came up about what should we do if the users access it through a a dial up or a really low speed internet ...
5
votes
1answer
2k views

What is the difference between Scenario and User Journey?

I have been doing some research in order to understand what is an scenario and what is a user journey. As I understood, after you develop your personas then you can create the scenarios for each one. ...
12
votes
6answers
739 views

How would you create and validate personas for something that is not a person

There are a few questions here about personas, and research methods that you might use in order to create them, (some of which I've answered at length). Examples include: What research methods can I ...
7
votes
4answers
2k views

How do we validate our persona?

When we pursue our goal of ease of use for our users we sometimes use personas to test or guide our designs. And that’s all good – because it gives us a feeling of how a user would interpret the ...
3
votes
2answers
341 views

Include user requirements in the persona document?

Do you include user requirements in the same document as in individual personas or do you keep them in separate files? In a typical persona document you explain the motivations behind the visit, ...