Tagged Questions
12
votes
4answers
395 views
A/B Testing Technique
My friend and I were having a discussion about different ways of A/B testing. His technique was to make a single small change (e.g. changing the colour of a button) and then perform A/B Testing to see ...
7
votes
2answers
251 views
A/B test shows unexplainable winner for a remote goal
We ran a test where we tested 3 different button colors for a Call to Action. The CTA led to our offers page (where we had special offers to sign up for a TV package). But of the 3 variations, none ...
1
vote
4answers
153 views
Who should be responsible for A/B testing and conversion optimization?
Currently, I'm wearing many hats, but looking to expand our team and eventually dedicate someone to running A/B, MVT and conversion optimizations for us.
With companies where even minor % ...
4
votes
3answers
218 views
Better purchase conversions for single page vs. multiple?
I'm mocking up a page for purchasing our product, and I'm wondering is it better to do everything on one page or split the ordering and payment into two different pages? Anyone have empirical data on ...
