the process of modifying a software system to make some aspect of it work more efficiently or use fewer resources

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3
votes
2answers
171 views

3 Menu's on top of a website

So I started working on a site with 3 menu's on top. The client insists that people need to be able to access categories and collections quickly. I just don't know what to suggest that would work ...
12
votes
4answers
477 views

A/B Testing Technique

My friend and I were having a discussion about different ways of A/B testing. His technique was to make a single small change (e.g. changing the colour of a button) and then perform A/B Testing to see ...
7
votes
2answers
280 views

A/B test shows unexplainable winner for a remote goal

We ran a test where we tested 3 different button colors for a Call to Action. The CTA led to our offers page (where we had special offers to sign up for a TV package). But of the 3 variations, none ...
1
vote
4answers
190 views

Who should be responsible for A/B testing and conversion optimization?

Currently, I'm wearing many hats, but looking to expand our team and eventually dedicate someone to running A/B, MVT and conversion optimizations for us. With companies where even minor % ...
2
votes
3answers
189 views

Branding websites aimed for mobile devices

I'm currently working on a website which is also supposed to be mobile optimized. My client has provided me with a layout of how the mobile version of how the website should look like. Making their ...
2
votes
2answers
208 views

What is the optimum number of choices for sub menu items

The navigation I am currently wireframing for has close to seven sub menu items for each main menu and I was wondering if there is an optimal limit for the number of sub menu items
4
votes
5answers
213 views

Does SEO really affect user experience in a positive way?

SEO experts will constantly sell to you that SEO not only helps make your website easier for search engines to parse and determine the content of but also that SEO improves the user experience and ...
5
votes
3answers
268 views

Better purchase conversions for single page vs. multiple?

I'm mocking up a page for purchasing our product, and I'm wondering is it better to do everything on one page or split the ordering and payment into two different pages? Anyone have empirical data on ...
20
votes
5answers
634 views

Will faster GUI always make one more efficient?

Are there any studies on whether one will actually get more done during a days work if delays went down i. e. from 10 ms to 5 ms for each update. My point is that if we are already working at the ...
6
votes
4answers
325 views

How can we improve the UI of cars and other vehicles?

Is a steering wheel the best way to interact with cars? What do you think the future will be like for transport UI? Will it even require a UI?
12
votes
3answers
688 views

How much space should I leave for a person's name?

How many characters would you feel safe leaving for a First Name and Surname? The users of the system are going to predominantly be from the UK (I mention this because some parts of the world seem to ...
6
votes
4answers
331 views

How to optimise the space used by tags in the right column of StackExchange sites?

In this meta question about what the StackExchange UI site should look like, I'm working on (read: messing around with) a design for the site. I'm using a web-based tool to edit the page's CSS, which ...