OpenId is an open standard that allows users to log in to many websites with a single set of third-party credentials.

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What makes OpenID so difficult to use by persons with no technical background?

According to adrianh in his comment to an answer: Every single time I have /tested/ openid with "normal" users as opposed to technical folk it's caused more problems than it's solved. Every. ...
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Is offering more than one openid/social-sign-in option a good idea?

Lots of sites nowadays offer the option to log in via Google, Facebook, LinkedIn and so on, and sometimes a standard username/password option as well. While this goes a long way toward helping users ...