Net Promoter Score is a customer loyalty metric, used as a predictor of company growth. It serves as an alternative to traditional customer satisfaction research.

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Alternative questions to the Net Promoter Score

There are some very detailed discussions about the validity of the NPS. But the take home message is that you can't really improve what you can't measure effectively, so it is still important to come ...
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NPS question after think aloud test

I am planning to conduct an 1:1 think-aloud test on some wireframes in order to gather some findings for the usability and the value of a service. I would also like to add a question at the end of the ...
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When is the best time to ask a website user whether he or she would be likely to recommend it to others?

Analytics of the website of the company I work indicate a 700K+ unique page views per day. I'm curious to know if there is any benefit from asking our visitors the NPS (Net Promoter Score) questions ...
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What evidence is there that dark patterns are bad for business?

I recently got into a debate with a coworker about dark patterns. He's a numbers guy -- and I made the mistake of bringing up an example of a dark pattern for which I didn't have evidence of any ...