I have seen some companies define KPIs for their UX efforts based on metrics like the Net Promoter Score (NPS). However, having worked with many qualitative and quantitative metrics to try and model ...
There are some very detailed discussions about the validity of the NPS. But the take home message is that you can't really improve what you can't measure effectively, so it is still important to come ...
I am planning to conduct an 1:1 think-aloud test on some wireframes in order to gather some findings for the usability and the value of a service. I would also like to add a question at the end of the ...
When is the best time to ask a website user whether he or she would be likely to recommend it to others?
Analytics of the website of the company I work indicate a 700K+ unique page views per day. I'm curious to know if there is any benefit from asking our visitors the NPS (Net Promoter Score) questions ...
I recently got into a debate with a coworker about dark patterns. He's a numbers guy -- and I made the mistake of bringing up an example of a dark pattern for which I didn't have evidence of any ...