Net Promoter Score is a customer loyalty metric, used as a predictor of company growth. It serves as an alternative to traditional customer satisfaction research.

learn more… | top users | synonyms

3
votes
4answers
133 views

NPS question after think aloud test

I am planning to conduct an 1:1 think-aloud test on some wireframes in order to gather some findings for the usability and the value of a service. I would also like to add a question at the end of the ...
2
votes
3answers
88 views

When is the best time to ask a website user whether he or she would be likely to recommend it to others?

Analytics of the website of the company I work indicate a 700K+ unique page views per day. I'm curious to know if there is any benefit from asking our visitors the NPS (Net Promoter Score) questions ...
14
votes
3answers
487 views

What evidence is there that dark patterns are bad for business?

I recently got into a debate with a coworker about dark patterns. He's a numbers guy -- and I made the mistake of bringing up an example of a dark pattern for which I didn't have evidence of any ...