Newsletters are repeating publications on a subject delivered to subscribers or unknown receipients by mail or email.

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3
votes
1answer
86 views

What Are the Best Practices for Using Email Reminders with Mailing Lists and Newsletters?

From time to time I receive email reminders which always give me an overview of all the mailing lists for which I’ve signed up years ago. I still regard this as helpful although these mailing lists ...
1
vote
1answer
60 views

Loss conversions due to email misspelling?

I'm wondering if there are any stats related to how important it is to have an "Confirm Email" field. For something like newsletter signups, I regularly see a single email input field. I'm sure it ...
3
votes
2answers
66 views

Are teasers that anticipate form fields but do not allow users to complete a task successful or even a good experience?

I often find newsletter teasers that already include a text field that allows the user to fill in his email address. While it seems as the email was the only required field and submit would ...
14
votes
3answers
4k views

What is the reverse of an Unsubscribe?

We are working on our CAN-SPAM compliance, and have our Unsubscribe wording the way we want it. Our app mainly sends e-mail when it is notifying users of various work-related events. If a user ...
1
vote
2answers
240 views

Correct Placement of Newsletter Sign Up?

I am working on a website for an asset management company, and I need to provide a newsletter sign-up option. Is a newsletter something users are specifically looking for on a site, or is it more of ...
5
votes
3answers
191 views

Do users sign up to newsletters on homepages?

Do users sign up to newsletters on homepages? I have a nasty feeling that this has become one of those conventional UI techniques that business are used to however can't stop feeling that the ...
3
votes
1answer
63 views

Best way to link to other articles from the newsletter in a blog

I am currently designing a new company blog and we are planning on having a monthly email newsletter. My question is: If someone clicks on one article from the email newsletter, what's the best way ...
0
votes
1answer
87 views

Should html and plain versions of the same email be sent?

When sending our html newsletter via email, should I include both versions? HTML and plain text, in other words, should it be a multipart email? If so, why?
5
votes
1answer
117 views

What would work better in order to get feedback upon unsubscribing from newsletter?

In our email newsletters the user will find an unsubscribe link... Should that link when clicked automatically unsubscribe the user? Or should they be presented with a form to confirm the action? I ...
7
votes
5answers
342 views

Usability of an email field without label “email”

Does it make sense to a user that this field is for email only? Or is it confusing?
2
votes
1answer
83 views

How to improve edit options for modules

I'm trying on improving my WordPress plugins UI and make it more intuitive. My plugin offers an editor to create newsletters. They are split into "modules" and every module has up to 6 options. This ...
2
votes
3answers
263 views

combining enquiry form with newsletter signup

We have a requirement for a website where there will be a contact form on screen in all pages as well as the ability to signup for a newsletter. Now, a contact form is something traditionally done in ...
3
votes
2answers
33 views

Assign more Authors, or leave as Contributors, to encourage more interaction on a Wordpress site?

I send out email newsletters which will also be published on a wordpress site. The newsletter will encourage the recipients to go to the site to comment, or contribute some way. Would assigning the ...
1
vote
1answer
56 views

Should we allow empty profiles for newsletter generation?

I am working on the web application which provides newsletters for users. These newsletters are based on interests selected by users on their profiles. If user does not select anything he will just ...
3
votes
6answers
237 views

Is a usability study on just a newsletter effective?

I'm doing a usability study in our lab next month to test a newsletter for a client. It will be my first test with only an email (instead of a website). I'll only have 3/4 tasks (open email, choose ...
4
votes
5answers
602 views

What makes a good newsletter good, from a UI point of view?

In order to speed up newsletter development I've compiled a short list of essential ui elements included in a newsletter design to make sure that the user's experience is the best it can be. Have I ...