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1
vote
2answers
101 views

Which part(s) of the overall user experience is best represented by the NPS?

I have seen some companies define KPIs for their UX efforts based on metrics like the Net Promoter Score (NPS). However, having worked with many qualitative and quantitative metrics to try and model ...
1
vote
4answers
680 views

How to define KPI for UX?

I'm in a situation that I have to setup an A\B Testing for the UI of my tool, in order to make a decision about the better UI that my users would prefer. The tool is a desktop application, which ...
5
votes
3answers
75 views

Usability testing - is it possible to utilize think-aloud protocol and measuring time completion at the same time?

My question is basically the following: When performing a usability test and utilizing the Think-aloud protocol, is it possible to gather reliable metrics for e.g. time completion rates (i.e. how ...
0
votes
1answer
38 views

Alternative questions to the Net Promoter Score

There are some very detailed discussions about the validity of the NPS. But the take home message is that you can't really improve what you can't measure effectively, so it is still important to come ...
0
votes
0answers
65 views

How to triangulate web metrics data?

I'm working on redesigning an old e-commerce website. After running a few qualitative user research studies, three designs were identified to be AB tested. The basic data seems inconclusive based on ...
3
votes
1answer
60 views

User experience metric from individual measurements

I am working on calculating a "quality of experience" metric for an interactive application. This takes into account things like how responsive the app is, and how good the output is (sorry this is ...
15
votes
5answers
1k views

Is the Kano model adaptable for measuring user experience?

I have been looking to develop some metrics for a UX project (which was also a question I posted previoiusly), and have been reading about the Kano model and how it maps to different user ...
10
votes
6answers
3k views

Metrics for measuring user engagement for web applications

Unlike business and e-commerce sites, web applications don't necessarily have an end-goal or target for users to achieve. What are some metrics that can be used to measure how 'engaged' users are with ...