the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return

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4
votes
2answers
125 views

Data on forcing marketing opt-in?

In a form, if users had to check a checkbox to receive further marketing emails but couldn't continue the transaction unless they checked it, what do you think the drop out rate would be? Does anyone ...
0
votes
0answers
83 views

The goods of forcing the user to follow a path

Maybe this is not the best place to ask as this seems to me like a question regarding two fields: marketing and user experience. Hopefully some of my questions could be solved from the user ...