the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return

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Product navigation versus marketing site navigation

Are there any best practices associated with integrating the navigation of your Web based product with the navigation of your marketing pages? Another way of describing this is: Does it make sense ...
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Drastic (promotional) design changes within the same website; recommendations on points to make to push back?

Am getting brought into a discussion where a Marketing team wants to have a big dedicated page with completely different branding colors to promote one section of a website (bold blacks and garish ...