the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return

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72 views

Product navigation versus marketing site navigation

Are there any best practices associated with integrating the navigation of your Web based product with the navigation of your marketing pages? Another way of describing this is: Does it make sense ...
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1answer
33 views

Is there more benefit or more complications with UX working with the marketing team in user testing?

Although the UX team and the marketing team tend to look at different aspect/facet of the customer behaviour, it still seems to make more sense to be studying the same group of people for a more ...
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32 views

Drastic (promotional) design changes within the same website; recommendations on points to make to push back?

Am getting brought into a discussion where a Marketing team wants to have a big dedicated page with completely different branding colors to promote one section of a website (bold blacks and garish ...