the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return

learn more… | top users | synonyms

48
votes
13answers
13k views

Why don't users want to see adverts relating to products/services they might be interested in?

As we all know, Google's content display network, as well as many other successful setups rely on delivering targeted adverts to users to increase the chances of adverts falling in front of the ...
28
votes
5answers
2k views

Why do we have OS names like Mountain Lion, Jellybean, and Quantal Quetzal instead of numbers?

Less of a pressing question and more a "what happened here"? At some point in the past decade (most) OS's have switched over to these codenames for their versions with names like Mountain Lion, ...
11
votes
3answers
893 views

Opt-ins versus opt-outs in forms - does nobody else care?

Whilst filling out a form on the Royal Mail site this morning, I came across this heresy of form design: the self-negating checkbox... This required careful (re)reading to ensure that: I was ...
14
votes
6answers
1k views

Do people respond more to $ off promos or % off promos?

In the past we've typically used promotional codes on our site in either banners or other advertisement placed images. And I was wondering if anyone has any information on performance of banners with ...
25
votes
9answers
2k views

Are QR Codes good UX?

I have been falling in love with QR Codes, the little nerd in me jumps with joy at all the possibilities and even the action of interacting with physical things with my digital device is enthralling. ...
3
votes
2answers
1k views

Where do campaign landing pages belong in my site architecture? How do I manage them?

I am working on a website project with a core focus on service areas. The central hierarchy of the services section looks like this: 1. Service Name 1 - overview - features and specs - ...
1
vote
1answer
208 views

Customer testimonials - Embedded tweet vs custom design [closed]

Do you think that embedded tweets would work better than custom design to show testimonials? Embedded tweet are live proof which people can see by clicking on embedded tweet and also embeded tweet ...