the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return
20
votes
9answers
1k views
Why is everybody using Facebook, is it good marketing or good usability?
Why is everybody using Facebook? Is it good marketing or good usability? If it's usability, what specifically do they offer that is different from others? I was happily doing social networking on ...
19
votes
1answer
455 views
Model photo choice for better conversion rate : is same sex more appealing than opposite sex?
I am creating a landing page targeted to men of age 18 to 45 years.
It's supposed to promote a nationwide recruitment effort of temporary workers needed in production plants.
The photo of a smiling ...
5
votes
2answers
105 views
How to make file download progress more obvious
We have forms on our site that we're using for lead generation. When submitted, the user is directed to the requested piece of content and the file begins downloading right away.
We track user ...
0
votes
0answers
35 views
hero headlines and other marketing terms [closed]
http://www.apple.com/iphone/why-iphone/
The image directly under the "There's iPhone. And then there's everything else" is named hero.jpg. I've heard the term "hero headline" used in marketing speak ...
4
votes
1answer
70 views
How does publicly displaying market-based pricing affect sales?
I've seen a website promoting a software that shows a dynamic chart displaying the software price's variation over time :
Saying :
Pricing is market-based, increasing or decreasing ...
12
votes
2answers
164 views
How to realistically test blog headlines before publishing?
I'm currently writing a post for my company's blog. I'm agonising over the headline, as I really, really want people to read this post (I'm trying to convince our users to opt in to our customer ...
10
votes
3answers
250 views
Opt-ins versus opt-outs in forms - does nobody else care?
Whilst filling out a form on the Royal Mail site this morning, I came across this heresy of form design: the self-negating checkbox...
This required careful (re)reading to ensure that:
I was ...
5
votes
3answers
119 views
Using keyword research to create a sitemap
I work at a marketing agency that does a lot of SEO/PPC work along with building websites. We do keyword research for the client's domain and then use that to create the sitemap. This is a good idea ...
16
votes
13answers
992 views
How much value is there in using “industry standard” design elements?
I'm currently thinking about a redesign of my personal website. One of my goals for the redesign is to add to my perceived authority as part of my chosen industry. One option for achieving this is to ...
-4
votes
1answer
221 views
Best practices for Cross Sell & Upsell [closed]
I am working on adding a cross sell and upsell experience in a banking product similar to mint, yodlee money center. Now have to bring in upsell & cross sell into the user flows. My intent is to ...
1
vote
1answer
122 views
Color schemes for text ads
What are the most effective color schemes for text ads? Google's default is blue for headlines, black for body texts and green for links.
The Norwegian Color Empire gave the "Color of the year" award ...
1
vote
1answer
36 views
Where or how to get advice on actions to take to decrease bounce rate?
I have been reading and learning a lot about A/B testing and I get the process. But there are a few concerns which make it challenging.
You need a lot of visitors to get statistical significance.
...
34
votes
4answers
2k views
Can you, and should you, design against buyer's remorse?
We know that one way to design an engaging experience is to design for emotion, e.g. as outlined in Aarron Walter's book of the same name.
Part of the process of designing for an emotional response ...
23
votes
9answers
919 views
Are QR Codes good UX?
I have been falling in love with QR Codes, the little nerd in me jumps with joy at all the possibilities and even the action of interacting with physical things with my digital device is enthralling.
...
25
votes
5answers
1k views
Why do we have OS names like Mountain Lion, Jellybean, and Quantal Quetzal instead of numbers?
Less of a pressing question and more a "what happened here"?
At some point in the past decade (most) OS's have switched over to these codenames for their versions with names like Mountain Lion, ...
19
votes
3answers
1k views
Why Do Long, Ugly Sales Pages Convert?
It seems impossible to avoid the litany of "snake oil" sales pages consisting of long, boring videos and endless (and I mean endless) text. These look like UX nightmares, and yet they're becoming ...
41
votes
13answers
12k views
Why don't users want to see adverts relating to products/services they might be interested in?
As we all know, Google's content display network, as well as many other successful setups rely on delivering targeted adverts to users to increase the chances of adverts falling in front of the ...
16
votes
5answers
568 views
Which trial experience is better?
Imagine a professional online application in Flash or Silverlight that's being sold for around $15 per person. Which in your opinion is best for the first-time visitor?
Give everyone access to all ...
24
votes
6answers
1k views
Is UX better marketing than marketing?
In our field we continue to sell our product in terms of better user experience, easier to complete tasks, less pressure on user and so on. We do that being convinced that it benefits our customers ...
2
votes
3answers
101 views
Do I include customers who have recently purchased in an email campaign for upcoming sale?
If I am about to send out an email campaign, "25% off storewide for 7 days!", is this creating a bad user experience for customers who have just made a purchase within the last few days?
Are there ...
13
votes
2answers
1k views
How much do “where did you hear about us?” type questions impact signup/conversion rates?
There's a truism I often hear - claiming that the less complicated the signup process for a web-service, the higher the conversion rate (as a rough measure of complexity, count mouse clicks to signup ...
5
votes
4answers
2k views
Is there a standard for single product websites?
I'm looking to help a friend provide website design feedback to his sister's start-up company.
The site is http://myyogaloop.com
They are making some pretty basic mistakes. For example there are two ...
10
votes
5answers
466 views
Do people respond more to $ off promos or % off promos?
In the past we've typically used promotional codes on our site in either banners or other advertisement placed images. And I was wondering if anyone has any information on performance of banners with ...
8
votes
4answers
246 views
Marketing opt-in/out preferences
Has anyone seen any evidence of best practice for displaying marketing opt-in/out preferences?
I'm trying to convince a client that it's not a good idea to make it "difficult" for users to opt out of ...
3
votes
1answer
112 views
Mobile App Using Notifications for Marketing — What are the choices?
I was watching a webinar that explained some ways to market application upgrades and other applications produced by the same publisher. I didn't pay the massive price to get their kit, but I would ...
3
votes
2answers
354 views
Where do campaign landing pages belong in my site architecture? How do I manage them?
I am working on a website project with a core focus on service areas. The central hierarchy of the services section looks like this:
1. Service Name 1
- overview
- features and specs
- ...
4
votes
2answers
207 views
Welcome screen for Arab countries
On their website, my company wants to welcome visitors from Arab countries with some kind of "intro page" specifically tailored to comfort Arab visitors.
Currently, we are thinking about a welcome ...
0
votes
1answer
108 views
Facebook Page or Group [closed]
Say I was hired by a store to put up Facebook account. Since I do not know who are the people that could be connected to the store, I put up a Facebook profile so I can add friends. This is against ...
7
votes
5answers
236 views
Protecting the user experience with business cases.
We get it. We know that a good UX is good for the company. I recently observed some user testing and at the end of the user journey two of the participants smiled and said something like "I've have ...
