the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return

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14
votes
2answers
3k views

How much do “where did you hear about us?” type questions impact signup/conversion rates?

There's a truism I often hear - claiming that the less complicated the signup process for a web-service, the higher the conversion rate (as a rough measure of complexity, count mouse clicks to signup ...
6
votes
4answers
6k views

Is there a standard for single product websites?

I'm looking to help a friend provide website design feedback to his sister's start-up company. The site is http://myyogaloop.com They are making some pretty basic mistakes. For example there are two ...
14
votes
6answers
1k views

Do people respond more to $ off promos or % off promos?

In the past we've typically used promotional codes on our site in either banners or other advertisement placed images. And I was wondering if anyone has any information on performance of banners with ...
1
vote
1answer
47 views

Where or how to get advice on actions to take to decrease bounce rate?

I have been reading and learning a lot about A/B testing and I get the process. But there are a few concerns which make it challenging. You need a lot of visitors to get statistical significance. ...
3
votes
1answer
155 views

Mobile App Using Notifications for Marketing — What are the choices?

I was watching a webinar that explained some ways to market application upgrades and other applications produced by the same publisher. I didn't pay the massive price to get their kit, but I would ...
3
votes
2answers
1k views

Where do campaign landing pages belong in my site architecture? How do I manage them?

I am working on a website project with a core focus on service areas. The central hierarchy of the services section looks like this: 1. Service Name 1 - overview - features and specs - ...
4
votes
2answers
273 views

Welcome screen for Arab countries

On their website, my company wants to welcome visitors from Arab countries with some kind of "intro page" specifically tailored to comfort Arab visitors. Currently, we are thinking about a welcome ...
0
votes
1answer
127 views

Facebook Page or Group [closed]

Say I was hired by a store to put up Facebook account. Since I do not know who are the people that could be connected to the store, I put up a Facebook profile so I can add friends. This is against ...
23
votes
10answers
2k views

Why is everybody using Facebook, is it good marketing or good usability?

Why is everybody using Facebook? Is it good marketing or good usability? If it's usability, what specifically do they offer that is different from others? I was happily doing social networking on ...
7
votes
5answers
277 views

Protecting the user experience with business cases.

We get it. We know that a good UX is good for the company. I recently observed some user testing and at the end of the user journey two of the participants smiled and said something like "I've have ...
25
votes
9answers
2k views

Are QR Codes good UX?

I have been falling in love with QR Codes, the little nerd in me jumps with joy at all the possibilities and even the action of interacting with physical things with my digital device is enthralling. ...
16
votes
5answers
700 views

Which trial experience is better?

Imagine a professional online application in Flash or Silverlight that's being sold for around $15 per person. Which in your opinion is best for the first-time visitor? Give everyone access to all ...
8
votes
4answers
560 views

Marketing opt-in/out preferences

Has anyone seen any evidence of best practice for displaying marketing opt-in/out preferences? I'm trying to convince a client that it's not a good idea to make it "difficult" for users to opt out of ...