the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return

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7
votes
5answers
264 views

Protecting the user experience with business cases.

We get it. We know that a good UX is good for the company. I recently observed some user testing and at the end of the user journey two of the participants smiled and said something like "I've have ...
25
votes
9answers
1k views

Are QR Codes good UX?

I have been falling in love with QR Codes, the little nerd in me jumps with joy at all the possibilities and even the action of interacting with physical things with my digital device is enthralling. ...
16
votes
5answers
673 views

Which trial experience is better?

Imagine a professional online application in Flash or Silverlight that's being sold for around $15 per person. Which in your opinion is best for the first-time visitor? Give everyone access to all ...
8
votes
4answers
428 views

Marketing opt-in/out preferences

Has anyone seen any evidence of best practice for displaying marketing opt-in/out preferences? I'm trying to convince a client that it's not a good idea to make it "difficult" for users to opt out of ...