In the past we've typically used promotional codes on our site in either banners or other advertisement placed images. And I was wondering if anyone has any information on performance of banners with ...
I have been reading and learning a lot about A/B testing and I get the process. But there are a few concerns which make it challenging. You need a lot of visitors to get statistical significance. ...
I was watching a webinar that explained some ways to market application upgrades and other applications produced by the same publisher. I didn't pay the massive price to get their kit, but I would ...
I am working on a website project with a core focus on service areas. The central hierarchy of the services section looks like this: 1. Service Name 1 - overview - features and specs - ...
On their website, my company wants to welcome visitors from Arab countries with some kind of "intro page" specifically tailored to comfort Arab visitors. Currently, we are thinking about a welcome ...
Say I was hired by a store to put up Facebook account. Since I do not know who are the people that could be connected to the store, I put up a Facebook profile so I can add friends. This is against ...
Why is everybody using Facebook? Is it good marketing or good usability? If it's usability, what specifically do they offer that is different from others? I was happily doing social networking on ...
We get it. We know that a good UX is good for the company. I recently observed some user testing and at the end of the user journey two of the participants smiled and said something like "I've have ...
I have been falling in love with QR Codes, the little nerd in me jumps with joy at all the possibilities and even the action of interacting with physical things with my digital device is enthralling. ...
Imagine a professional online application in Flash or Silverlight that's being sold for around $15 per person. Which in your opinion is best for the first-time visitor? Give everyone access to all ...
Has anyone seen any evidence of best practice for displaying marketing opt-in/out preferences? I'm trying to convince a client that it's not a good idea to make it "difficult" for users to opt out of ...