3
votes
2answers
147 views

Is it easier to get a user to watch a video, or to scroll?

I see a lot of startups using product videos as the primary focus on their home page, with cheeky animated characters explaining whatever their product might be. But is there any data showing whether ...
2
votes
3answers
397 views

Slogan positioning on a website

I'm currently working on a new design an I would like to try positioning a big slogan (not a baseline) right at the top of the page next to the logo. On most websites, the slogan is vertically ...
5
votes
2answers
178 views

How to make file download progress more obvious

We have forms on our site that we're using for lead generation. When submitted, the user is directed to the requested piece of content and the file begins downloading right away. We track user ...
4
votes
1answer
83 views

How does publicly displaying market-based pricing affect sales?

I've seen a website promoting a software that shows a dynamic chart displaying the software price's variation over time : Saying : Pricing is market-based, increasing or decreasing ...
16
votes
13answers
1k views

How much value is there in using “industry standard” design elements?

I'm currently thinking about a redesign of my personal website. One of my goals for the redesign is to add to my perceived authority as part of my chosen industry. One option for achieving this is to ...
19
votes
3answers
1k views

Why Do Long, Ugly Sales Pages Convert?

It seems impossible to avoid the litany of "snake oil" sales pages consisting of long, boring videos and endless (and I mean endless) text. These look like UX nightmares, and yet they're becoming ...
1
vote
1answer
38 views

Where or how to get advice on actions to take to decrease bounce rate?

I have been reading and learning a lot about A/B testing and I get the process. But there are a few concerns which make it challenging. You need a lot of visitors to get statistical significance. ...
4
votes
2answers
246 views

Welcome screen for Arab countries

On their website, my company wants to welcome visitors from Arab countries with some kind of "intro page" specifically tailored to comfort Arab visitors. Currently, we are thinking about a welcome ...