We have forms on our site that we're using for lead generation. When submitted, the user is directed to the requested piece of content and the file begins downloading right away. We track user ...
Whilst filling out a form on the Royal Mail site this morning, I came across this heresy of form design: the self-negating checkbox... This required careful (re)reading to ensure that: I was ...
There's a truism I often hear - claiming that the less complicated the signup process for a web-service, the higher the conversion rate (as a rough measure of complexity, count mouse clicks to signup ...