5
votes
2answers
178 views

How to make file download progress more obvious

We have forms on our site that we're using for lead generation. When submitted, the user is directed to the requested piece of content and the file begins downloading right away. We track user ...
10
votes
3answers
462 views

Opt-ins versus opt-outs in forms - does nobody else care?

Whilst filling out a form on the Royal Mail site this morning, I came across this heresy of form design: the self-negating checkbox... This required careful (re)reading to ensure that: I was ...
14
votes
2answers
2k views

How much do “where did you hear about us?” type questions impact signup/conversion rates?

There's a truism I often hear - claiming that the less complicated the signup process for a web-service, the higher the conversion rate (as a rough measure of complexity, count mouse clicks to signup ...