35
votes
4answers
2k views

Can you, and should you, design against buyer's remorse?

We know that one way to design an engaging experience is to design for emotion, e.g. as outlined in Aarron Walter's book of the same name. Part of the process of designing for an emotional response ...
7
votes
5answers
250 views

Protecting the user experience with business cases.

We get it. We know that a good UX is good for the company. I recently observed some user testing and at the end of the user journey two of the participants smiled and said something like "I've have ...