35
votes
4answers
2k views

Can you, and should you, design against buyer's remorse?

We know that one way to design an engaging experience is to design for emotion, e.g. as outlined in Aarron Walter's book of the same name. Part of the process of designing for an emotional response ...
8
votes
4answers
333 views

Marketing opt-in/out preferences

Has anyone seen any evidence of best practice for displaying marketing opt-in/out preferences? I'm trying to convince a client that it's not a good idea to make it "difficult" for users to opt out of ...