the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return

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2
votes
2answers
53 views

Is there more benefit or more complications with UX working with the marketing team in user testing?

Although the UX team and the marketing team tend to look at different aspect/facet of the customer behaviour, it still seems to make more sense to be studying the same group of people for a more ...
0
votes
0answers
32 views

Drastic (promotional) design changes within the same website; recommendations on points to make to push back?

Am getting brought into a discussion where a Marketing team wants to have a big dedicated page with completely different branding colors to promote one section of a website (bold blacks and garish ...
0
votes
3answers
83 views

Product navigation versus marketing site navigation

Are there any best practices associated with integrating the navigation of your Web based product with the navigation of your marketing pages? Another way of describing this is: Does it make sense ...
0
votes
3answers
81 views

Is it ok to include an image in email signatures?

Over the years my company has had anniversaries, won awards, and done various other noteworthy things. For each of these "major" events, someone in HR will ask everyone in the company to include some ...
0
votes
1answer
30 views

What are best tactics to get pre-subscribers to an app soon to be released for a local market? [closed]

The title says it all. Any and all tips / tactics you found that worked for you when getting an app out there are welcome.
0
votes
1answer
88 views

Customer testimonials - Embedded tweet vs custom design [closed]

Do you think that embedded tweets would work better than custom design to show testimonials? Embedded tweet are live proof which people can see by clicking on embedded tweet and also embeded tweet ...
1
vote
0answers
80 views

Is it a good UX practice to include paid membership plans within the user onboarding process? [closed]

We are designing an onboarding process for a marketplace where the sellers have different tiers of membership options, we are not sure weather to include the membership options as part the process or ...
1
vote
1answer
72 views

Good practices on sending mass emails [closed]

Just wondering if anyone can help me to determine if the following action is good or bad in regards to marketing practice, background: lets assume that my database is 10k we do events to promote ...
21
votes
3answers
2k views

How best to ask a previously unsubscribed contact to resubscribe?

How should I approach asking a contact on our email marketing list, who has previously unsubscribed from emails regarding a show, to resubscribe now that a new show is planned? We run numerous ...
3
votes
2answers
149 views

Is it easier to get a user to watch a video, or to scroll?

I see a lot of startups using product videos as the primary focus on their home page, with cheeky animated characters explaining whatever their product might be. But is there any data showing whether ...
2
votes
2answers
113 views

Is it a good idea to include price in an ad?

Disclaimer: I have no idea where to ask this question. http://ux.stackexchange.com/ seems to be the best fit. Imagine we have an ad running on Facebook. Is it a good idea to include the price for the ...
1
vote
2answers
214 views

Why show usage numbers on the website?

Many websites show their usage statistics. For example, this website on the bottom of the page shows the number of people that are using the website at the moment, and how many updates were made. It's ...
2
votes
3answers
488 views

Slogan positioning on a website

I'm currently working on a new design an I would like to try positioning a big slogan (not a baseline) right at the top of the page next to the logo. On most websites, the slogan is vertically ...
1
vote
1answer
99 views

Is asking the user to “Activate Now” to activate an offer a good user experience?

I've noticed this recently with the email offers I receive from a certain brand that I frequent. They'd send a email with an offer - the dates when the offer is valid for - and CTA with "Activate ...
0
votes
1answer
89 views

What is the most appropriate classification for email accounts in a CRM?

Most everyone has an email account for use at work, and the email account we use as private individuals. In a customer relationship management tool, how would you manage those to make the distinction ...
2
votes
2answers
87 views

Is it acceptable to have unavailable features trigger an upsell?

Many sites/apps will show users buttons or links for options that the user currently doesn't have permission to use. When the user clicks an unavailable feature, a popup saying "You can't use this ...
9
votes
5answers
942 views

Is there any advantage in marketing my product for £99.99 instead of £100?

It's a wide-spread marketing technique that seems to have been around forever- selling products for £1.99, £9.99, £19.99, instead of £2, £10 and £20. Presumably the pyschology is that submliminally ...
19
votes
1answer
841 views

Model photo choice for better conversion rate : is same sex more appealing than opposite sex?

I am creating a landing page targeted to men of age 18 to 45 years. It's supposed to promote a nationwide recruitment effort of temporary workers needed in production plants. The photo of a smiling ...
5
votes
2answers
192 views

How to make file download progress more obvious

We have forms on our site that we're using for lead generation. When submitted, the user is directed to the requested piece of content and the file begins downloading right away. We track user ...
10
votes
3answers
513 views

Opt-ins versus opt-outs in forms - does nobody else care?

Whilst filling out a form on the Royal Mail site this morning, I came across this heresy of form design: the self-negating checkbox... This required careful (re)reading to ensure that: I was ...
4
votes
1answer
86 views

How does publicly displaying market-based pricing affect sales?

I've seen a website promoting a software that shows a dynamic chart displaying the software price's variation over time : Saying : Pricing is market-based, increasing or decreasing ...
14
votes
2answers
229 views

How to realistically test blog headlines before publishing?

I'm currently writing a post for my company's blog. I'm agonising over the headline, as I really, really want people to read this post (I'm trying to convince our users to opt in to our customer ...
16
votes
13answers
1k views

How much value is there in using “industry standard” design elements?

I'm currently thinking about a redesign of my personal website. One of my goals for the redesign is to add to my perceived authority as part of my chosen industry. One option for achieving this is to ...
1
vote
1answer
181 views

Color schemes for text ads

What are the most effective color schemes for text ads? Google's default is blue for headlines, black for body texts and green for links. The Norwegian Color Empire gave the "Color of the year" award ...
35
votes
4answers
2k views

Can you, and should you, design against buyer's remorse?

We know that one way to design an engaging experience is to design for emotion, e.g. as outlined in Aarron Walter's book of the same name. Part of the process of designing for an emotional response ...
-4
votes
1answer
570 views

Best practices for Cross Sell & Upsell [closed]

I am working on adding a cross sell and upsell experience in a banking product similar to mint, yodlee money center. Now have to bring in upsell & cross sell into the user flows. My intent is to ...
28
votes
5answers
2k views

Why do we have OS names like Mountain Lion, Jellybean, and Quantal Quetzal instead of numbers?

Less of a pressing question and more a "what happened here"? At some point in the past decade (most) OS's have switched over to these codenames for their versions with names like Mountain Lion, ...
19
votes
3answers
2k views

Why Do Long, Ugly Sales Pages Convert?

It seems impossible to avoid the litany of "snake oil" sales pages consisting of long, boring videos and endless (and I mean endless) text. These look like UX nightmares, and yet they're becoming ...
45
votes
13answers
12k views

Why don't users want to see adverts relating to products/services they might be interested in?

As we all know, Google's content display network, as well as many other successful setups rely on delivering targeted adverts to users to increase the chances of adverts falling in front of the ...
26
votes
6answers
1k views

Is UX better marketing than marketing?

In our field we continue to sell our product in terms of better user experience, easier to complete tasks, less pressure on user and so on. We do that being convinced that it benefits our customers ...
2
votes
3answers
109 views

Do I include customers who have recently purchased in an email campaign for upcoming sale?

If I am about to send out an email campaign, "25% off storewide for 7 days!", is this creating a bad user experience for customers who have just made a purchase within the last few days? Are there ...
5
votes
3answers
151 views

Using keyword research to create a sitemap

I work at a marketing agency that does a lot of SEO/PPC work along with building websites. We do keyword research for the client's domain and then use that to create the sitemap. This is a good idea ...
14
votes
2answers
2k views

How much do “where did you hear about us?” type questions impact signup/conversion rates?

There's a truism I often hear - claiming that the less complicated the signup process for a web-service, the higher the conversion rate (as a rough measure of complexity, count mouse clicks to signup ...
6
votes
4answers
4k views

Is there a standard for single product websites?

I'm looking to help a friend provide website design feedback to his sister's start-up company. The site is http://myyogaloop.com They are making some pretty basic mistakes. For example there are two ...
13
votes
6answers
677 views

Do people respond more to $ off promos or % off promos?

In the past we've typically used promotional codes on our site in either banners or other advertisement placed images. And I was wondering if anyone has any information on performance of banners with ...
1
vote
1answer
41 views

Where or how to get advice on actions to take to decrease bounce rate?

I have been reading and learning a lot about A/B testing and I get the process. But there are a few concerns which make it challenging. You need a lot of visitors to get statistical significance. ...
3
votes
1answer
136 views

Mobile App Using Notifications for Marketing — What are the choices?

I was watching a webinar that explained some ways to market application upgrades and other applications produced by the same publisher. I didn't pay the massive price to get their kit, but I would ...
3
votes
2answers
696 views

Where do campaign landing pages belong in my site architecture? How do I manage them?

I am working on a website project with a core focus on service areas. The central hierarchy of the services section looks like this: 1. Service Name 1 - overview - features and specs - ...
4
votes
2answers
253 views

Welcome screen for Arab countries

On their website, my company wants to welcome visitors from Arab countries with some kind of "intro page" specifically tailored to comfort Arab visitors. Currently, we are thinking about a welcome ...
0
votes
1answer
119 views

Facebook Page or Group [closed]

Say I was hired by a store to put up Facebook account. Since I do not know who are the people that could be connected to the store, I put up a Facebook profile so I can add friends. This is against ...
22
votes
10answers
2k views

Why is everybody using Facebook, is it good marketing or good usability?

Why is everybody using Facebook? Is it good marketing or good usability? If it's usability, what specifically do they offer that is different from others? I was happily doing social networking on ...
7
votes
5answers
257 views

Protecting the user experience with business cases.

We get it. We know that a good UX is good for the company. I recently observed some user testing and at the end of the user journey two of the participants smiled and said something like "I've have ...
25
votes
9answers
1k views

Are QR Codes good UX?

I have been falling in love with QR Codes, the little nerd in me jumps with joy at all the possibilities and even the action of interacting with physical things with my digital device is enthralling. ...
16
votes
5answers
653 views

Which trial experience is better?

Imagine a professional online application in Flash or Silverlight that's being sold for around $15 per person. Which in your opinion is best for the first-time visitor? Give everyone access to all ...
8
votes
4answers
348 views

Marketing opt-in/out preferences

Has anyone seen any evidence of best practice for displaying marketing opt-in/out preferences? I'm trying to convince a client that it's not a good idea to make it "difficult" for users to opt out of ...