the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return

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9
votes
3answers
355 views

Recommendations for well-known example where “UX” decision improved conversion rate?

I have to present the value of UX to a room full of marketing people. I have the very-well documented ROI stating that well designed interfaces = increased customer satisfaction = reduced cost of ...
1
vote
2answers
103 views

A demo product or environment: Should it be ugly?

Should a demo environment (in this case a trading platform) be an ugly colour in order to encourage people to move to the Live environment?
2
votes
2answers
62 views

User Flow for Multiple Types of Professional Users

For the website of a manufacturing company that markets to both B2B and B2C, my team is creating a "Professionals" section to provide resources to the professional markets that we serve. (Our website ...
0
votes
2answers
36 views

Should I offer a download with limited free service or registration?

I am building an app that offers a service that aggregates various information to a user's mobile. I want users to register when they download the app but am worried there might be a bigger drop off ...
7
votes
3answers
306 views

Is it a good idea to require users give an email address to see our prices?

I'm working on the website for a startup. They offer three plans tiers depending on your business size: small, medium and enterprise. The first two plans have a fixed price, but the price for the ...
5
votes
3answers
103 views

What should be the approach to show coupons?

We have a system where user can see all the coupons from his account which can be used by him. This number can range from 0 to 8 coupons. The no of coupons are exposed to user 2-3 places in the system ...
2
votes
3answers
91 views

for a marketplace slogan, is it better to use the word “discover” or the word “buy”?

In a small marketplace that allows people to buy products from different sellers ...if you have a slogan like: discover awesome products from local sellers or is it better to use: buy awesome ...
5
votes
4answers
346 views

Is marketing the closest career to UX?

This is something that calls my attention, specially here at SO UX: I'm seeing more and more questions (and answers) about marketing than any other thing, including the usability aspects of a site or ...
2
votes
2answers
97 views

Is it OK To Opt Back In User After Making Purchase

We had a user opt-out of our marketing emails 2 weeks ago. At that time, they were a lead and had not ever purchased a service from us before. One week ago, they signed up and paid for our service ...
0
votes
0answers
74 views

The goods of forcing the user to follow a path

Maybe this is not the best place to ask as this seems to me like a question regarding two fields: marketing and user experience. Hopefully some of my questions could be solved from the user ...
1
vote
1answer
33 views

How best to provide contact info in a member directory while preventing 'data harvesting'?

I am working on a searchable online directory. People will use it to find other members, service providers, and the like. It's critical that the results include contact data. However, my clients are ...
2
votes
2answers
64 views

Is there more benefit or more complications with UX working with the marketing team in user testing?

Although the UX team and the marketing team tend to look at different aspect/facet of the customer behaviour, it still seems to make more sense to be studying the same group of people for a more ...
1
vote
1answer
72 views

Drastic (promotional) design changes within the same website; recommendations on points to make to push back?

Am getting brought into a discussion where a Marketing team wants to have a big dedicated page with completely different branding colors to promote one section of a website (bold blacks and garish ...
2
votes
4answers
213 views

Product navigation versus marketing site navigation

Are there any best practices associated with integrating the navigation of your Web based product with the navigation of your marketing pages? Another way of describing this is: Does it make sense ...
0
votes
3answers
206 views

Is it ok to include an image in email signatures?

Over the years my company has had anniversaries, won awards, and done various other noteworthy things. For each of these "major" events, someone in HR will ask everyone in the company to include some ...
0
votes
1answer
37 views

What are best tactics to get pre-subscribers to an app soon to be released for a local market? [closed]

The title says it all. Any and all tips / tactics you found that worked for you when getting an app out there are welcome.
1
vote
1answer
137 views

Customer testimonials - Embedded tweet vs custom design [closed]

Do you think that embedded tweets would work better than custom design to show testimonials? Embedded tweet are live proof which people can see by clicking on embedded tweet and also embeded tweet ...
1
vote
0answers
121 views

Is it a good UX practice to include paid membership plans within the user onboarding process? [closed]

We are designing an onboarding process for a marketplace where the sellers have different tiers of membership options, we are not sure weather to include the membership options as part the process or ...
1
vote
1answer
97 views

Good practices on sending mass emails [closed]

Just wondering if anyone can help me to determine if the following action is good or bad in regards to marketing practice, background: lets assume that my database is 10k we do events to promote ...
20
votes
3answers
2k views

How best to ask a previously unsubscribed contact to resubscribe?

How should I approach asking a contact on our email marketing list, who has previously unsubscribed from emails regarding a show, to resubscribe now that a new show is planned? We run numerous ...
3
votes
2answers
157 views

Is it easier to get a user to watch a video, or to scroll?

I see a lot of startups using product videos as the primary focus on their home page, with cheeky animated characters explaining whatever their product might be. But is there any data showing whether ...
2
votes
2answers
202 views

Is it a good idea to include price in an ad?

Disclaimer: I have no idea where to ask this question. http://ux.stackexchange.com/ seems to be the best fit. Imagine we have an ad running on Facebook. Is it a good idea to include the price for the ...
1
vote
2answers
234 views

Why show usage numbers on the website?

Many websites show their usage statistics. For example, this website on the bottom of the page shows the number of people that are using the website at the moment, and how many updates were made. It's ...
2
votes
3answers
747 views

Slogan positioning on a website

I'm currently working on a new design an I would like to try positioning a big slogan (not a baseline) right at the top of the page next to the logo. On most websites, the slogan is vertically ...
1
vote
1answer
113 views

Is asking the user to “Activate Now” to activate an offer a good user experience?

I've noticed this recently with the email offers I receive from a certain brand that I frequent. They'd send a email with an offer - the dates when the offer is valid for - and CTA with "Activate ...
0
votes
1answer
119 views

What is the most appropriate classification for email accounts in a CRM?

Most everyone has an email account for use at work, and the email account we use as private individuals. In a customer relationship management tool, how would you manage those to make the distinction ...
2
votes
2answers
109 views

Is it acceptable to have unavailable features trigger an upsell?

Many sites/apps will show users buttons or links for options that the user currently doesn't have permission to use. When the user clicks an unavailable feature, a popup saying "You can't use this ...
9
votes
5answers
2k views

Is there any advantage in marketing my product for £99.99 instead of £100?

It's a wide-spread marketing technique that seems to have been around forever- selling products for £1.99, £9.99, £19.99, instead of £2, £10 and £20. Presumably the pyschology is that submliminally ...
19
votes
1answer
971 views

Model photo choice for better conversion rate : is same sex more appealing than opposite sex?

I am creating a landing page targeted to men of age 18 to 45 years. It's supposed to promote a nationwide recruitment effort of temporary workers needed in production plants. The photo of a smiling ...
5
votes
2answers
247 views

How to make file download progress more obvious

We have forms on our site that we're using for lead generation. When submitted, the user is directed to the requested piece of content and the file begins downloading right away. We track user ...
10
votes
3answers
707 views

Opt-ins versus opt-outs in forms - does nobody else care?

Whilst filling out a form on the Royal Mail site this morning, I came across this heresy of form design: the self-negating checkbox... This required careful (re)reading to ensure that: I was ...
4
votes
1answer
93 views

How does publicly displaying market-based pricing affect sales?

I've seen a website promoting a software that shows a dynamic chart displaying the software price's variation over time : Saying : Pricing is market-based, increasing or decreasing ...
14
votes
2answers
248 views

How to realistically test blog headlines before publishing?

I'm currently writing a post for my company's blog. I'm agonising over the headline, as I really, really want people to read this post (I'm trying to convince our users to opt in to our customer ...
16
votes
13answers
1k views

How much value is there in using “industry standard” design elements?

I'm currently thinking about a redesign of my personal website. One of my goals for the redesign is to add to my perceived authority as part of my chosen industry. One option for achieving this is to ...
1
vote
1answer
207 views

Color schemes for text ads

What are the most effective color schemes for text ads? Google's default is blue for headlines, black for body texts and green for links. The Norwegian Color Empire gave the "Color of the year" award ...
36
votes
4answers
2k views

Can you, and should you, design against buyer's remorse?

We know that one way to design an engaging experience is to design for emotion, e.g. as outlined in Aarron Walter's book of the same name. Part of the process of designing for an emotional response ...
-4
votes
1answer
757 views

Best practices for Cross Sell & Upsell [closed]

I am working on adding a cross sell and upsell experience in a banking product similar to mint, yodlee money center. Now have to bring in upsell & cross sell into the user flows. My intent is to ...
28
votes
5answers
2k views

Why do we have OS names like Mountain Lion, Jellybean, and Quantal Quetzal instead of numbers?

Less of a pressing question and more a "what happened here"? At some point in the past decade (most) OS's have switched over to these codenames for their versions with names like Mountain Lion, ...
19
votes
3answers
2k views

Why Do Long, Ugly Sales Pages Convert?

It seems impossible to avoid the litany of "snake oil" sales pages consisting of long, boring videos and endless (and I mean endless) text. These look like UX nightmares, and yet they're becoming ...
47
votes
13answers
12k views

Why don't users want to see adverts relating to products/services they might be interested in?

As we all know, Google's content display network, as well as many other successful setups rely on delivering targeted adverts to users to increase the chances of adverts falling in front of the ...
27
votes
6answers
2k views

Is UX better marketing than marketing?

In our field we continue to sell our product in terms of better user experience, easier to complete tasks, less pressure on user and so on. We do that being convinced that it benefits our customers ...
2
votes
3answers
111 views

Do I include customers who have recently purchased in an email campaign for upcoming sale?

If I am about to send out an email campaign, "25% off storewide for 7 days!", is this creating a bad user experience for customers who have just made a purchase within the last few days? Are there ...
5
votes
3answers
160 views

Using keyword research to create a sitemap

I work at a marketing agency that does a lot of SEO/PPC work along with building websites. We do keyword research for the client's domain and then use that to create the sitemap. This is a good idea ...
14
votes
2answers
2k views

How much do “where did you hear about us?” type questions impact signup/conversion rates?

There's a truism I often hear - claiming that the less complicated the signup process for a web-service, the higher the conversion rate (as a rough measure of complexity, count mouse clicks to signup ...
6
votes
4answers
5k views

Is there a standard for single product websites?

I'm looking to help a friend provide website design feedback to his sister's start-up company. The site is http://myyogaloop.com They are making some pretty basic mistakes. For example there are two ...
13
votes
6answers
807 views

Do people respond more to $ off promos or % off promos?

In the past we've typically used promotional codes on our site in either banners or other advertisement placed images. And I was wondering if anyone has any information on performance of banners with ...
1
vote
1answer
42 views

Where or how to get advice on actions to take to decrease bounce rate?

I have been reading and learning a lot about A/B testing and I get the process. But there are a few concerns which make it challenging. You need a lot of visitors to get statistical significance. ...
3
votes
1answer
145 views

Mobile App Using Notifications for Marketing — What are the choices?

I was watching a webinar that explained some ways to market application upgrades and other applications produced by the same publisher. I didn't pay the massive price to get their kit, but I would ...
3
votes
2answers
830 views

Where do campaign landing pages belong in my site architecture? How do I manage them?

I am working on a website project with a core focus on service areas. The central hierarchy of the services section looks like this: 1. Service Name 1 - overview - features and specs - ...
4
votes
2answers
268 views

Welcome screen for Arab countries

On their website, my company wants to welcome visitors from Arab countries with some kind of "intro page" specifically tailored to comfort Arab visitors. Currently, we are thinking about a welcome ...