a landing page, sometimes known as a "lead capture page" or a "lander", is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the ...

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12
votes
4answers
957 views

Use of Website Category Landing Pages

OK, here's the situation: A reasonably simple website with a primary navigation menu including drop-down list of sublevels on hover. Each navigation level may have 3 - 6 sublevels below it, none more ...
17
votes
4answers
810 views

Should users be directed to a 404 page or a landing page?

We have two pages. One is a landing page, given by the route /region. The other is a detail page for a particular region, given by the route /region/summary/{id}. The landing page is the normal way by ...
3
votes
2answers
2k views

Landing page vs Home page

We are currently having a "discussion" in our company about Home pages. We have some users who express the opinion that "The home page should always be the home page, and never change". Thus, when a ...
61
votes
18answers
5k views

Should we use a sound/jingle when users arrive on our site or open our app?

What is your opinion on having a sound jingle when starting the website or the app? Imagine hearing the brand name spelled out or sung out just once (5 seconds). The intention would be: evoking ...
3
votes
2answers
716 views

Where do campaign landing pages belong in my site architecture? How do I manage them?

I am working on a website project with a core focus on service areas. The central hierarchy of the services section looks like this: 1. Service Name 1 - overview - features and specs - ...
3
votes
6answers
495 views

Site for 3 different target audiences

We are working on a service that is quite new and unknown to people. It's is oriented on small business. The target audience is divided into 3 specific different groups. As for now, we have one ...