a landing page, sometimes known as a "lead capture page" or a "lander", is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the ...
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votes
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364 views
Landing page vs Home page
We are currently having a "discussion" in our company about Home pages. We have some users who express the opinion that "The home page should always be the home page, and never change". Thus, when a ...
3
votes
2answers
327 views
Where do campaign landing pages belong in my site architecture? How do I manage them?
I am working on a website project with a core focus on service areas. The central hierarchy of the services section looks like this:
1. Service Name 1
- overview
- features and specs
- ...
