a landing page, sometimes known as a "lead capture page" or a "lander", is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the ...

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8
votes
4answers
775 views

Software screenshots on landing page

I have a landing page for a webapp. I heard that showing screenshots of the software might hurt conversions. I know that the answer is to test and find out for myself, but what do people think? ...
3
votes
1answer
560 views

What is the best practice for a web app with “Change language” on front and back

We have a webapp with a front/presentation/landing page. On this page it is possible to change language and, for already registered users, to login to the secure area. Now we have a "Change language" ...
6
votes
3answers
228 views

Is it advisable to separate the landing page from the home page of a non profit organization?

I am helping out an organization on sparked which wants a landing page on which a video will be embedded along with some descriptive . However I am not sure if it is advisable to have a landing page ...
12
votes
4answers
1k views

Use of Website Category Landing Pages

OK, here's the situation: A reasonably simple website with a primary navigation menu including drop-down list of sublevels on hover. Each navigation level may have 3 - 6 sublevels below it, none more ...
3
votes
2answers
959 views

Where do campaign landing pages belong in my site architecture? How do I manage them?

I am working on a website project with a core focus on service areas. The central hierarchy of the services section looks like this: 1. Service Name 1 - overview - features and specs - ...
0
votes
2answers
181 views

Does it work to use a heading as a backlink/breadcrumb on landing pages?

On landing pages where there are many ways to get there (email, multiple index pages), we want to funnel users back to a single index. We currently use a breadcrumb at the top to indicate the ...
10
votes
3answers
4k views

What is the purpose of a website's homepage?

The title says it all really. While I realize the answer to this question is somewhat dependent on the visitors you're targeting, I'm wondering if there are any specific guidelines to follow. It's ...